If you're struggling to reach your weight loss goals, then this
may be one of the most important messages you'll ever read.
Because today, you'll learn how hypnosis can help you reach a
healthy weight – and maintain it – almost effortlessly.
Does it sound too good to be true? In some ways, yes. But in just
a second, we'll prove to you why hypnosis is so effective…
along with all the science backing it up.
First, let's take a look at why you haven't been able to lose and
keep off the weight – until now.

Study of Four Diets Reveals . . .
The Key to Weight Loss Success Isn't the Diet, But How Closely
You Follow It

Investigators from Tufts-New England Medical Centre published an
article in the Journal of the American Medical Association, in
January 2005, which determined in a study of four popular diets
that the key to successful weight loss is not the diet itself,
but actually FOLLOWING THE DIET!
In this one-year study of 160 overweight adults, the researchers
split people into four diet groups:
• Weight Watchers (low calorie)
• The Zone Diet (low glycemic index)
• The Ornish Diet (low fat)
• The Atkins Diet (low carb)
Here's what they learned: all of these diets worked when the
participants in the study followed them. The problem is that less
than one in four were able to stay on their given diet for just
this one year!
It should be noted that the hardest diet to follow was Atkins,
followed by the Ornish Diet, but according to the authors of the
study, "no single diet produced satisfactory adherence rates."
So instead of looking for that "PERFECT DIET," it makes a lot
more sense to be able to change your relationship with food and
your habits.

How Many Times Have You Quit Your Diet?

If you are like most people, the answer is probably close to
"EVERY TIME I'VE STARTED ONE!!" Think about it: you probably
would not be reading this if you were consistently following a
healthy eating and exercise plan.
You probably have access to plans you know would work. It might
be a low calorie diet like Weight Watchers, a low glycemic index
diet like the Zone or South Beach, a low fat plan like the Ornish
Diet or a plan your health professional has given you.
You know if you just started the plan and added in regular
exercise, you would shed the weight and your level of HEALTH AND
WELL-BEING WOULD SKYROCKET — not to mention your pleasure in
your new appearance!

Suddenly work becomes more manageable, leisure activities are
more fun, physical activity is more comfortable, and it's easier
to have a positive mental outlook.
Losing weight opens the door to a higher quality of life.
The Secret Ingredient to Permanent Weight Loss
Here is the big secret: you have to train your mind to ENJOY
sticking to your plan. Whatever plan you choose, it is likely
that you are going to have to either reduce your calorie intake or
increase your energy expenditure or both.

Imagine these behaviours becoming second nature, not an effort.
You might believe that hypnosis is just the stuff of stage shows,
in which a hypnotist is demonstrating his or her powers over the
audience!
THIS IS NOT WHAT WE ARE TALKING ABOUT!
Hypnosis, when practiced by a legitimate provider, is approved
for clinical use by both the British Medical Association and the
American Medical Association.
Most importantly for you, clinical studies showing how hypnosis
helps with weight loss are irrefutable:
• In a 9-week study of two weight management groups (one using
hypnosis and one not using hypnosis), the hypnosis group
continued to get results in the two-year follow-up, while the
non-hypnosis group showed no further results (Journal of Clinical
Psychology, 1985).
• In a study of 60 women separated into hypnosis versus
non-hypnosis groups, the groups using hypnosis lost an average of
17 pounds, while the non-hypnosis group lost an average of only
.5 pounds (Journal of Consulting and Clinical Psychology, 1986).
• In a meta-analysis, comparing the results of adding hypnosis
to weight loss treatment across multiple studies showed that
adding hypnosis increased weight loss by an average of 97% during
treatment, and even more importantly increased the effectiveness
POST TREATMENT by over 146%. This shows that hypnosis works even
better over time (Journal of Consulting and Clinical Psychology,
1996).
The bottom line here is that when hypnosis sessions are added to
various weight loss programs, the results are always better —
more than 146% better over the long term!

Thats all for today.


Biodun Ogunyemi
ANLP,BNLP,SNLP,C.H,Dip.Hyp