The Steak & BJ Sale starts midnight, tonight, and runs for 24 hours, ending at 23:59 CST on 3/14/15.

From the SKD Blog

...Look, we decided to make it easy for you – no beating around the bush (zing!), no f*cking-about hoping that you will pick the perfect, meaningful gift. There are no cards, no flowers, no surprises, and not even any outfits that are appropriate for this little slice of manliness. It's not just a clever name, ladies, it is a blueprint for success.

So remember when I said this would be a story of truth, justice and the American way? Well, the truth is Valentine's Day is bullshit, but on March 14th the pendulum of manliness swings back to balance the scales. So get to the choppa, boys, and have your ladies fly you away to sweet, sweet paradise. Enjoy those ribeyes.