Don't be discouraged about starting an online business. There are plenty of reasons why online business can increase current sales or start an new venture from scratch. As long as you have basic computer and internet skills, creating an online business can be a powerful tool in creating wealth.
With less and less customers using newspapers, phone books and other traditional advertising methods to find what they want, online marketing is becoming more and more necessary. When someone uses Facebook or Google to find what they are looking for you can be who they find and your product the one they buy.
You can use Facebook to bring customers to your online business. Just make sure you actually master it instead of spending all your time learning all the methods. A person can easily become overwhelmed and spend all their time learning and not implementing the campaigns. Learn just Facebook ads and use it until you've mastered it.