In today’s email, I want to just give you one of my group marketing concepts.
To do that, I want you to consider a simple question…
Why are parents paying you?
To make this easier, I’ll give you a multiple choice question:
(A) To teach their child music
(B) For your time
(C) For your credentials
(D) Because they believe it will make their child’s life better (now or in the future)
Have you thought of your answer?
Double check… just to make sure.
And, now…
I’ll tell you the answer.
It’s the first one.
They are paying you to teach their child music… for the child to become proficient, for the child to enjoy it, so that the child can sit down at the piano and play a song for grandma and grandpa at Christmas time!
So, here’s another interesting question…
Why do parents hassle teachers when they want to switch to group?
Or, to ask it a different way… if parents are paying for an outcome… why do they act as if they are paying you for your time?
In some cases, a short-sighted parent might actually say they are paying you for your time.
But, the majority of parents don’t care about that!
In the end, a parent won’t thank you for the hours you put in teaching their student… but they will praise you for a great exam score, a terrific recital or talent show performance, or a successful college entrance exam.
And, so, this is the encouragement I want to give you…
Parents ultimately won’t care what format you choose to get them that result.
Including the group format.
This belief is at the core of a training in Successful Group Lessons called “My 4 Marketing Messages.”
For several years, I have taught many studios these 4 Marketing Messages… and they have experienced the same success that I have.
Happy parents.
Happy students.
Happy teacher.
Don’t miss out, you only have a few days left to register for Successful Group Lessons.
The training closes this Wednesday (Nov 28th) at 11pm.
Very best,
Daniel
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