Subject: What We’ve Learned from COVID

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For the past several months, COVID has made life and business challenging for those of us who own and operate a music studio or music academy.

But, I have learned something that I want to share with you.

I work personally with a dozen studio owners every week. Here’s a look at my client calendar for 3 days last week:


I’m getting a lot of information from studio owners. Most studios that I work with (and this is 100s of studios) have lost on average about ~10% of their student base.

There are exceptions who have lost more, but they are the small minority.

What I’m hearing over and over again is that:
  • Parents switched to online lessons fairly easily
  • Parents are raving about their online lessons (including online group lessons, more about that below)
  • Some parents are even talking about sticking with online lessons and online group lessons
I cannot help but notice something… This is subtle, but there is a huge implication to be drawn from all of this.

When given no choice, parents don’t really care about the format of the lessons. They were forced into a choice, and (with some exceptions) they stuck with lessons.

Now, this is something that I’ve noticed in times past.

We have a lot more flexibility than we think. Parents are more open that it would seem… if we understand how to persuade them.

The Opportunity

As we head into the fall, now is the perfect time to begin group lessons.

And… I’m not necessarily saying “in-person” group lessons.

It could be online group lessons, too.

Parents have been stretched this year. They are thinking outside the box.

Are you ready to think outside the box?

If so, I have an invitation for you.

I have opened up my calendar this week.

If you’d like to have a free call with me about starting a physical or online group lesson program, you can do so.

There’s no charge for this call.

My only caveat…

Please don’t sign up for a call unless you are motivated to start a group program.

I look forward to speaking with you!

Very best,
Daniel


DPMS, LLC, 7915 S Emerson Avenue, Suite 163, Indianapolis, IN 46237, United States
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