If you had to fill a group program how would you do it? If you had to get 50 registrations or 100 registrations... what would you do?
There's a lot of advice on this topic. The piano teaching community has gotten really noisy... everyone claiming they know the best tactic or creating lists like "100 Things You Can Do to Grow Your Music Studio"!
Me?
Call me boring, but I don't like to do all that stuff.
I like to find two or three leverage points and apply a TON of pressure in that spot.
This is why I have been preaching the same message on my blog for almost two years now. AdWords. Facebook. That's it.
However...
There is one leverage point that I have not talked that much about!
That is the topic of today's email.
It's the message I send to families who are interested in my studio.
It is where I describe my group program in all of its glory.
After they hear this... they are sold. COMPLETELY SOLD on joining.
I enjoy a near 100% signup rate in my studio for those who contact me.
It's this sales pitch. It gets them every time.
This is one of the bonus items that I teach in the Successful Group Lessons course.
I taught it to the Winter 2017 class, and I received universal praise for how well it worked in their studio. Just look below... this is just one (of many) success stories for those who joined me: |