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Email 1 of 3: The Journey to Building a Successful Group Program |
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Hi Friend,
If you are serious about starting a group lesson program, read this email all the way to the end. I have included some valuable information in this email, and I have a special surprise for you at the end of the email.
This email will take about 4 minutes to read.
With that said, let’s begin….
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My Problem: Overworked and Tired
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Ten years ago, I had a big problem on my hands.
I was seeing 60 students per week and traveling to about half of them. I had no more space in my schedule. On two days of my week, I started before 8am (with homeschoolers) and didn’t finish until after 7:30p in the evening.
Something had to change.
I needed a way to see more students, to decrease the size of my waitlist, to end the crazy 12 hour days I was working, and to end my traveling lesson schedule.
This desperation was the birth of the group lesson program that has run in my studio for almost a decade now.
During the next two weeks, I am going to show you what I’ve learned about teaching a successful group lesson program.
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| Your Success: Answering Your Group Questions |
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I know that many people are hungry for this information.
In late May, 150 people filled out a survey asking questions about how to start a group lesson program in their studio.
And, over the past two weeks, over 400 people have signed up to learn about my group lesson program.
Here are just a sampling of the questions that I received from that survey:
- How do I get students to sign up for a group lesson program?
- How do I schedule group lessons?
- How do I get parents to see the value of a program like this?
- What is the most cost effective method for starting a group program in a small studio?
- How do I structure the classes?
- How do I teach a group program? What materials should I use?
- How do I prepare kids for exams and competitions in a group program?
- How do I make sure it’s a quality program?
- How do I keep a classroom full of children under control?
Do any of these resonate with you?
They certainly do with me.
When I was just beginning my journey, all of these questions (and more, I’m sure) were swirling through my head.
It is my intention to answer every single one of these questions during the coming weeks.
>>>> This will conclude with an invitation to join a special video training that I’ve prepared called Successful Group Lessons… This invitation will be extended during the last week of June. <<<<
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| The 4 Mindsets You Need for Group Success |
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I want to set you up for success. I want to show you the mental roadmap for starting a program.
These are the mindsets you will need to embody if you are truly serious about starting a successful group lesson program:
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1) Be open to change. You are going to have to be open to change.
When I first began teaching group, I decided that I was going to burn my current curriculum and teaching plan to the ground. I was going to have to start from scratch.
I decided to put myself out of my comfort zone!
You will have to do the same.
2) Be energetic in your actions. Those early days of teaching group were tough for me. I wasn’t very good at it.
However, I stuck to it.
I was guided by a vision. I dreamed of a better future… one in which I didn’t have to pull 12 hour work days just to meet our budget each month.
If you feel a burning intensity for improving your income or teaching hours or students results… fan those flames.
It worked for me; it can work for you.
3) Be clear in your communication. The one fundamental skill that you will need to make a group lesson work is NOT educational.
It’s not the equipment you buy. It’s not the schedule or structure of the classes. It’s not even the curriculum you use (surprising, right?).
What is it?
It is in your communication.
I had to become a better communicator with parents. I had to show them the value of this new program.
I had to become a better communicator with students. I had to become much more efficient in teaching them. I had to get results with them more quickly.
I got better at both of these over time.
These were the linchpins of my group success.
4) Be clear in your goals. Throughout my journey, I was clear on what my outcomes were. I knew exactly what I wanted.
Our brains have the remarkable ability to create what we can imagine.
However, we can’t use this ability if we don’t give our brains a vision to achieve!
If you are serious about starting a group lesson program, you need to spend at least a little time being clear about what you want.
What’s your ideal scenario?
Here are a few questions to get you started:
- How many hours per week would you like to work?
- How much more money would you like to make?
- What would you like for your students to be able to do?
If you get clear on these outcomes, you are much more likely to experience success!
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| The Mindsets in Action: Interview with a Successful Group Teacher |
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I have a special surprise for you here.
I recently recorded an interview with a successful group teacher: Greg Genter. He runs a 250-student studio called The Piano Express. This studio is over 90% group teaching and is producing competition finalists in the extremely competitive state of Virginia.
Some of you might remember that Greg Genter and I co-founded a summer music camp together in the mid-2000s.
In this interview, we completely deconstruct Greg’s success with group lessons.
Listen for these mindsets that I told you about. Greg’s creativity and vision and goals are on full display here.
You are seeing a group teacher at the top of their game.
In this interview, you’ll see:
- How to structure your lesson program to maximize income AND reputation
- How to make summer the most profitable quarter of the year
- The secret behind keeping students engaged in a group program… so simple his 13 year old assistants can do it
- How he fired 70 students in one day and still made the same amount of money in his studio
- More myths, lies, and misunderstandings about group lessons
- How Greg persuades parents to join a group program
- His #1 key to not having to reteach concepts over and over again
- What Greg did to overcome the frustration of seeing too many beginners… and how he lowered the intimidation factor of working with advanced students
Click below to watch this amazing interview:
The Journey to a Group Program
There are a LOT of people who are watching this video with you… Let’s encourage each other! In the comments on this video, write down the #1 thing that you learned from my interview with Greg!
I’ll see you in the comments --- I read and respond to every one!
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Best,
Daniel
PS> This is the 1st of 3 group emails. I will send the second on Wednesday and the third of Friday. Be on the lookout!
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