Hey Friend,

  I love getting people to think about things in a different way.

  Especially when it comes to weight loss.

  Since that's something that many people struggle with.

  How come some people lose weight and are very successful…and others are not?

  I think there are a few reasons as to why.

  The first being that some people are not really sure how to do it properly.

  In other words, they go on a diet or they do endless hours of cardio or they stop eating all “bad” foods completely, etc.

  The above scenarios don’t work because the person who diets will eventually go off of the diet and gain the weight back.

  The endless hours of cardio will lead to muscle loss which will
actually slow down their metabolism and create more problems
in the future.

  And the person who stops eating bad foods completely will most likely only be able to do that for a short period of time and then one day go on a bender and eat bags of chips and cookies, etc.

  So what’s the other reason?

  It’s actually really simple. And it’s kind of like 2 reasons wrapped into one.

  They are not ready to do what it takes to lose weight and it’s not that important to them.

  They think they are ready and they really believe they are ready
but they’re not.

  Do you fall into one of those categories Friend?

  Be honest with yourself.

  Let me give you an example with some scenarios.

  Let’s say I gave you a blue print that would guarantee you would lose 20 pounds over the next 3 months.

  And the “carrot at the end of the stick” was that you would look great for the rest of your life and you'd be able to wear tank tops and shorts and any bathing suit you wanted to during the summer.

  Pretty cool, right?

  Would you be able to do it?

  Maybe……maybe not.

  Now let’s say I would give you that same blueprint but this time
in addition to your 20 pound weight loss, you would get 10 million
dollars?

  Would you be able to do it now?

  I really want you to think about that for a few seconds.

  Follow this plan….lose 20 pounds…..and you will get 10 million dollars.

  I think the odds are pretty good that you would get it done.

  Why do things change when 10 million dollars is added?

  Because 10 million dollars makes things VERY important.

  I don’t think losing 10, 20, 30+ pounds is all that important to
some people.

  And if you are 20 pounds overweight, it's not that important to you. That's just the hard truth.

  To the people who do lose weight, the weight loss itself is very important. That’s why they are able to get it done.

  It means a lot to them.

  I’ve spoken about the pain before. The pain has to be so unbearable,
that you will do what it takes to rid yourself of that pain.

  It’s like my analogy about the fly at 2:00 in the morning.

  You won’t get out of bed at 2:00 in the morning to kill it if it’s just
flying around your bedroom….but you will if it lands on your face
a few times. :)

  The pain has then become unbearable. And you can’t take it anymore.

  It’s not about knowing what to do anymore.

  It’s deciding one day that enough is enough. I can’t take this anymore.

  And then promising yourself that you won’t let anything stop you.

  Because if you can do it with 10 million dollars at stake, then you
can do it. Period.

Kevin

P.S. Don't forget, my next 8 week virtual weight loss group kicks off on January 1st. Weight loss between 15-30 pounds over the 8 week program. CLICK HERE to get the details and to save $100!