Hey Friend,

The real proble with food and weight loss, as I see it, is the time you spend thinking about food is worse than the food itself.

There are a lot of fancy calculators out there that tell you how many calories you should be eating.

There are a lot of fancy gurus out there who tell you the types of foods you should be eating.

Naturally, when you over indulge or eat something "off plan," it begins to occupy some brain space.

Not just in that moment...

But there's a lingering effect too.

You may start to beat yourself up and feel guilty for your choices.

You may start to think about how inconsistent you are and that you will never be able to lose weight or be thin again.

You may also start to think about food all the time because of those feelings.

You may over analyze every subsequent decision.

You may get anxious in social situations when you're surrounded by foods that are "off limits." (nothing is off limits when you are built to fast)

You may feel totally stressed about how to stay consistent when things aren't perfectly aligned. (nothing will ever be perfectly aligned)

And it's that constant stress and obsession that is way worse than the food itself.

Let's look at it like this...

If you eat a cookie..you've consumed about 200-300 calories, depending on the cookie.

Not exactly a make or break scenario.

However, when you stress about eating the cookie, and continue to feel guilty and have lingering thoughts about food..you're impacting your metabolism, your willpower, your actions, and your results.

First, because you may try to overcompensate for your choices, which often leads to the vicious all or nothing cycle.

Second, the constant stress around food may lead to metabolic down regulation and eventual weight gain.

Lastly, the feelings of inadequacy may cause you to throw in the towel completely or avoid taking action.

Remember, your metabolism is a giant stress barometer.

Not a calorie calculator.

So the constant stress from obsessing over food is not doing your body any favors.

This is why I go through a metabolic priming phase with all of my clients in my 1:1 coaching program.

Priming means we establish homeostasis through balancing stressors, fasting, eating adequately enough when eating, and prioritizing sleep, recovery, etc.

This sets up my clients for effortless fat loss because we are sending the safety signal so their bodies let go of unwanted body fat.

That's what happens when you understand what your metabolism truly is.

It also helps that we align their plan with withtheir lifestyle and their schedule (work/family, etc.) stay more consistent.

This also helps with less stress because we're working with their nature vs fighting against it.

This ensures that they can enjoy the process and still reach their goals in the most sustainable way possible.

My clients don't have to choose between being social or being fit. They get to have both.

This also dramatically improves their relationship with food and reduces the stress and disordered thoughts around food.

Typically, my clients lose between 20-30 lbs in this process while achieving the food freedom they desire in just 6 months.

It's always fun to see individuals hopping off the diet roller coaster once and for all.

If you want that for yourself, simply hit reply to this email or shoot me a message on FaceBook.

We'll have a quick chat to see if it's a good fit and if it is, we can get started right away.

Kevin
P.S. “Overall, I would say workingwith Kevin was a great experience. He made me re-evaluate my relationship with food, in terms of, how often I eat and how much I eat. I learned that making some simple changes with meal times can have a huge impact. As a result, I lost about 17 lbs over the 8 weeks.”

                                                                                                -Lori Henderson