Hey Friend,

  So, what is the weight loss mistake that most people make?

It's called S.O.S........better known as, Shiny Object Syndrome.

It’s a term you hear often if you are a business owner. Especially a business owner who does a lot of his/her business on-line.

Like me.

And what it applies to is when you see something new you immediately want to buy it and use it.

'A facebook plug in to reach more people'.

'A better way to get more Instagram followers'.

'A course on how to start podcasting'.

'Why you should do ‘live events’ and here’s a program on how to put on your first and best one'.

The list goes on and on and on.

And I’ve fallen for it.

Time and time again.

I just cancelled a membership I was a part of for 2 reasons:

There was WAY too many things in the membership that I never looked at any of them.

And lots of the stuff in there was stuff that had nothing to do with me or my business.

But I had joined 7 months ago becasue of Shiny Object Syndrome.

In those 7 months, I hardly visited the site.

Well, I did in the beginning, but then I got overwhelmed because of the reasons I mentioned above (too many things that didn't really pertain to me).

I know how to build up my business. There are a handful of things that will do that for me.

It’s just a matter of doing those few things consistently.

Sounds familiar, right?

Doing the right things, and doing them consistently.

Hmmmmmm.

Where have I heard that before?

So, let’s back track for a second.

Is there Shiny Object Syondrome in the weight loss world?

You better believe it.

It’s alive and kicking!!!

And has been for years.

Thigh Master?

Ab Roller?

P90X?

Insanity?

The Atkins diet?

The South Beach diet?

Nutrisystem?

And there’s thousands more.

Most of those, if not all, have died down and 'gone away', right?

That’s because the “new-ness” of each of those has worn out.

The “shine” has gone away.

And they were never legitimate to begin with.

The Thigh Master, Ab Roller were total scams from the get go.

And did not help you lose weight.

P90X, Insanity, were way too difficult for the average consumer and/or took up way too much time.

The diets? Don’t get me started on those. I think you know why those don’t ever last.

The point here is that there will be another new shiny object coming along sooner or later.

I’m not sure what it is, but I am sure it will come and go like the others.

Don’t fall victim to it.

You know what you need to do if you want to lose weight and look your best.

Keep your blinders on to the other nonsense.

Let everyone else get suckered in to the next shiny object.
 

Kevin

P.S. My F.A.T. Method program was started 3 years ago and it's still going strong. If you'd like real world weight loss without counting calories or eliminating food groups, CLICK HERE to get signed up for my next group. We're starting January 8th.