"TheStreet" News Profile on ScanMyPhotos
"How Much Do Super Bowl Commercials Cost?"
Excerpt: For companies that commit to an expensive Super Bowl advertisement, the spending doesn’t end with cutting a check to Fox.
“The overlooked wider cost is producing the commercial, which would have cost about $750,000, plus incidental charges, including travel, lodging and funding viewing parties,” says Mitch Goldstone, chief executive officer at ScanMyPhotos.com, in Irvine, Calif. “So it’s really much more than just the fee to broadcast a commercial during the Super Bowl.
Goldstone says ScanMyPhotos.com was considering a Super Bowl ad, but decided against it. “Ultimately, the charges exceeded our return on investment projections.”
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