As wildfires devastated California and extreme weather events increased, we’ve seen how fragile our photo nostalgia can be. We keep hearing heartbreaking stories like this: after his celebrity dad passed away, the son inherited a lifetime of photos, EVERYTHING —only to have them destroyed when his home burned down.

As photo archivists, we’ve always urged you to digitize your photos, slides, negatives, home movie film, and more, but the urgency has never been greater. Please, don’t wait until it’s too late. Watch this video from one of our clients whose 347,000 photos we saved—they know the value of protecting memories.