THE STORY

Friend, few consumers may know the acronym “BFCM,” yet every merchant does.

This year, the pandemic has caused record logistic delays. Unloaded cargo ships, a surge in demand, employee and product shortages. Supply-chain disruptions are also why BLACK FRIDAY and CYBER MONDAY deals must be canceled. Fulfillment of BFCM discounts will cause havoc and frustration as delivery services will face record delays. Many items ordered in late November may not arrive before the holiday season.