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Friday 30th July 2021
Hi Friend,
The Metaverse is coming ... You are in it ready or not ...
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The Saturday Economist Metaverse ...
As part
of our work on Digital Accommodation and Megatrends, we look at Mark
Zuckerberg's ambition for Facebook to become the online "Metaverse"
company.
Mark Zuckerberg laid out his vision to transform
Facebook from a social media network into a “Metaverse company” in the
next five years. So what is a Metaverse?
A Metaverse is an online
world where people can work and communicate in a virtual environment.
Work environments can be created, think of a “Virtual Office” with real
people.
Zuckerberg described it as “an embodied internet where
instead of just viewing content, you are in it. You feel present with
other people as if you were in other places".
Facebook has
invested heavily in virtual reality, spending $2bn. on acquiring Oculus
VR. In 2019, the company launched Facebook Horizon, an immersive
environment where users can mingle and chat using Oculus headsets, in a
virtual space.
At TSE we also what is happening with Spatial.io, "virtual spaces that bring us together" and Immersed.com "working faster in VR than in real life." We plan to build this into our Club and Private Client Group activity.
The concept
of a metaverse is popular with tech companies who believe it could be a
novel 3D internet, connecting digital worlds where people hang out in
virtual reality.
Zuckerberg
explains, "Wherever you are, with a snap of your fingers, you will be
able to pull up your perfect workstation. You can walk into a Starbucks,
you can sit down, you can be drinking your coffee and kind of wave your
hands and you can have basically as many monitors as you want, all set
up, whatever size you want them to be, all pre-configured to the way you
had it when you were at your home.
If you want to talk to
someone when you’re working through a problem. They can teleport in.
They can see all the context you have. They can stand next to you and
interact. Then in a blink they can teleport back to where they were.
We
call this “infinite office. I think it’s going to be great for task
sharing and for setting up your work environment anywhere.'
Want
to know more? Check out the full post from Casey Newton "Mark In The
Universe" and Matthew Ball's Metaverse Primer. Or join The Saturday
Economist Private Client Group. "The "Metaverse is coming. You will be
in it, ready or not!"
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| | The Saturday Economist Private Client Group ...
We continue to work with a number of private clients. Why not join our Private Client group? Companies will have access to all of the Saturday Economist, Premium Subscriber content plus our work on scenario modelling, digital accommodation, disruptive innovation and platforms for growth. This week we updated our review of McKinsey's Big Eight and more ...
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| | Digital Accommodation ...
In our Digital Accommodation Series, we look at the key aspects of planning and future proofing business for a life in which digital accommodation is the norm. In 2019 it was all about Digital Disruption. In 2020 it was all about Digital Acceleration. Now it's all about Digital Accommodation, learning to live with life on line. If you or your clients want to understand about the future of work or the future of retail, this is one not to miss.
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| | Global Mega-trends ...
We work with our private clients to better understand the global mega trends both economic and geopolitical which have the capacity to disrupt planning cycles. By understanding the forces of disruptive innovation and platforms of growth, we develop the guidelines needed, in the attempt to future proof any business. We look at McKinsey's Big Eight, Amazon's Top Twelve and cast a critical eye over Cathie Wood's Ark Invest Platforms and Strategies for Growth Investment.
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| | Scenario Modelling ...
We look at the longer term picture for the economy and markets with a scenario out turn to 2025 ... this in addition to our quarterly economics updates. Forecasting is difficult. That's why we offer a scenario series with a fixed point central forecast.
We also examine the potential for conflict in the developing U.S.A - China conflicts and other hot spots around the world.
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| | Online Updates...
Through the year we provide quarterly online Zoom updates for board rooms, C Suite teams and customer groups from our custom built TSE Studio in Manchester UK. The aim is to provide updates on our latest thought process and model updates to keep you and your client teams in the loop. Central Bank Digital Currencies are coming, are your Treasury Teams ready for the risks ...?
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| | Lunch at The Lowry ...
Members of the Private Client Group will be invited to our "Lunch at the Lowry" events. Remember those? Numbers will be limited.
No more than twenty members will be invited to our special quarterly "Chatham House Rule" Lunches ... great to catch up and share those views.
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| | Security, Privacy and Confidentiality ...
We limit the number of clients working within our Private Client Group. Only One client in each business sector is accommodated to maximize client privacy and confidentiality.
Join Our Private Client Group from just £1,000 per month. Executive teams will have access to all of the Saturday Economist Premium Subscriber Club content plus our work on scenario modelling, digital accommodation, disruptive innovation and platforms for growth. You will also have access to the online updates, special features and the "Lunch at the Lowry" series.
I look forward to working with everyone, as we step outside the box, into the Metaverse together, eyes open, masks off, want to know just drop me a line jkaonline@me.com.
Have a great week,
John
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© 2021 John Ashcroft, Economics, Strategy and Financial Markets, experience worth sharing.
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