Dear Friend,
Made in Italy is a way to refer to the Italian artisans that was born in the ‘80s and that has now one of the highest reputations in the world.
In fact, Made in Italy products are highly sought after on international markets for their quality and reliability, and unique taste and flavor.
This popularity also hides some issues: to increase sales, some brands use the adjective "Italian" to describe products that have nothing to do with Italian ingredients and recipes.
This is such a threat to the imagery of quality that has always been linked to Italy!
This is a short reminder for you of always be aware of sounding products.
Choose reliable suppliers that can guarantee the genuineness and the origin of the products they are providing you.
This is the only way to offer your Consumers the real best on the market and improve your reputation.
Mariano Mercadante
