In my newsletters and most promotions you see from me, you're going to hear me talking about autoresponders and autoresponder message streams. This is REALLY IMPORTANT!

Remember:

• You DO NOT Sell on Safelists.
  • You build your LIST by presenting LANDING PAGES to CAPTURE that Lead so you can FOLLOWUP with them
     
• People rarely buy on first exposure,
  • In fact it takes 7-11 exposures to move from a
    LEAD (curious) to Prospect (interested) to CUSTOMER (positioned to make a BUYING Decision)
     
• You SELL to YOUR LIST through occasional Autoresponder sales messages and broadcasts
  • Your Autoresponder messages and broadcasts should mostly TEACH and INFORM
  • Your Autoresponder messages and broadcasts should provide VALUE to that subscriber
  • You goal is to get your subscribers to KNOW, LIKE, and TRUST you. 
  • People BUY through RELATIONSHIPS, not sales pages.
  • Only "sell" in every 3-5 messages to your subscribers.
  • Subtle Advertising: often provide RELATED TOPICS,  LINKS to sales pages, rotators for free ebooks, traffic offers, promo codes, etc AFTER MY SIGNATURE LINE in every message

 

Afraid to Write?

Many people are just afraid to write anything: ad copy, emails, message streams, broadcasts.  They don't know the perspective to take (that of the reader and what is in it for THEM), and they are just petrified when it comes to seeing a blank screen in front of them.

I personally enjoy writing autoresponder message streams because I feel it's an extension of my ability to teach people how to do things. The consultant in me and teacher in me are here to instruct, not to sell. My business philosophy has always been:

• I USE what I SELL.  I only SELL what I KNOW and TRUST
• I don't SELL, I TELL.  I engage in CONSULTATIVE SELLING.  I relate MY OWN EXPERIENCES with a product or service, provide TIPS and INFORMATION
• If I help people, the sales will come.

Something that makes writing easier is to write about something YOU KNOW.   If you are FAMILIAR with it and ACTUALLY USE IT, you can pull from your experiences.  This generally involves SUBSCRIBING to, or PURCHASING the product or service, which could get expensive. My business is CONSULTING, and I DO budget for such expenses, but I also attempt to use and promote a product or service so that I at least break even.

 

Don't Overlook SALES PAGES

Revelation:  PEOPLE DON'T READ SALES PAGES!  They skim the first couple paragraphs and skip to the payment information to see the cost.

SO, right in front of you is a SOURCE of INFORMATION WRITTEN BY EXPERTS: the creators of the product or service. 

Viewers have short attention spans, so give them information in BITE SIZED CHUNKS over several days.  Since they don't READ the sales pages initially, this is likely all new information for them.  Smaller chunks gives them a chance to DIGEST and LEARN. 

TRICK:  I sometimes use INTERRUPTIVE TECHNIQUES to force them to "revisit and return".  I refer to something, "in my previous email..."

In some cases, I have simply copy/pasted small chunks of the sales pages and created my Autoresponder messages from that.  I do like to personalize and rewrite in MY PERSONAL STYLE, but that does take practice

 

Here are some Done-For-You resources to help you create YOUR message streams.

Check out my blog post: Creating Autoresponder Content

 

Rich Moyer