Newsletter marketing works if you get it right

At its core, newsletter marketing involves sending useful information to contacts who have signed up to receive it. 

The purpose of newsletter marketing is to provide useful information to your audience. You are typically educating subscribers about your industry and services/products. The point is to provide value without just spamming your audience with promotions or pitches.

This is also where the second key—permission—comes in. Effective newsletter marketing is targeted to an audience who has opted in. They have specifically said that they want to receive your email content. That permission is built on a foundation of trust, and you don’t want to endanger it by filling their inbox with advertising or wasting their time.