| Have you been struggling with organic reach on social media?
You are not alone. I have been doing some research.
Social media is adopting its own form of SEO in a way that promotes a positive user experience. They are putting your posts in a pool as small as one percent of your followers - say 20 people. If those people engage with the content, then they introduce it to a larger pool - say another 20. Slowly but surely, more and more people will see it if it’s engaging.
The challenge is to make the content engaging and to do it day after day.
How often is also a good question.
Facebook have said that the average user is subjected to over 1,500 stories per day. To improve engagement, the news feed displays as few as 300 of these – those that are most relevant to the user.
That tells us that posting more isn’t the answer.
No, instead we need to focus on posting high-quality, relevant content. In this case, it’s literally quality over quantity. Posting less with higher quality will improve organic reach more than spamming your page with everything you can get your hands on. The data suggests once or twice a day.
That is good news as one just has to find enough content for a daily post, maybe two.
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To your social media reach
Mark Carrington
ps., One more thing - do commit to using it - every day month after month. The best way is to schedule it once a week for a whole week
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