Be in the 5%, 10%, 15%

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Subject: Be in the 5%, 10%, 15%

I learned a few strong lessons in a seminar today. Most of it I knew. Maybe you do too.

Take responsibility for your actions. Move away from the blame game and the justify me game
The Pareto Principle works like the law of gravity - get it wrong and it hurts.

I want to talk about the Pareto Principle. I see it in my emails all the time. Low response rates and little action.

The big kicker is there are layers within the layers. We all know that 20% of the effort produces 80% of the result. Let's think about sales

80% of sales comes from 20% - so out of 1,000 people
50% of sales come from 8 people
4% buy 64%
1% buy 50%

The big learning is to work it. If you only do two tasks a day, best make sure they are focused on the 1% that might buy 50%, or the 4% that might buy 64%, or just the 20% - ignore the rest. Work out how to avoid spending time on tyre kicker 80%.

Now there is homework for you. Hit reply and tell my why you believe you are not a tyre kicker. Tell me what you like from the stuff I share. Of course there is the unsubscribe button. Choose which 1% you are in but whatever you do apply Pareto in your life. Be the 1 or 5% that take action.

Mark Carrington

Mark Carrington, 180 Burns Road, 2074, Turramurra, Australia

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Subject: Be in the 5%, 10%, 15%