Subject: Anatomy of a Product Launch

Greetings from smoky Sydney

They promised some rain which might help with the bushfires. Not seen much yet. Hoping.

In my last email I said I was finishing up a blog post on the anatomy of a product launch. I have pushed through two affiliate offers to get ready for launching my co-branded book, The Iceberg Effect. That is written up in the blog post.
These were the big lessons from those product launches
  • Get prepared well before product launch
  • Run a solid teaser campaign
  • Do product reviews using good keywords
  • Use video for teaser campaign and reviews
  • Show evidence of purchase and product use
  • Build a bridge pre-frame page to deal with link challenges
  • Add congruent bonuses and a bonus page
  • Use email to market
  • Support with advertising (if you have budgets)
Read the story in the blog post Anatomy of a Product Launch

My co-branded launch is close to ready. Are these ever ready? The list above tells me (and you) what has to be done. I have not done a product review though I have done a teaser video. I am not ranking for keywords BUT nobody else is either.  I have not set up the advertising hooks. But I am going to let you in on the secret. You will find the bonus page and offer page here - let me know if anything does not work. 


Take good care

Mark
Mark Carrington, 180 Burns Road, 2074, Turramurra, Australia
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    This is an online snapshot of a newsletter created by the owner of Results Fuel (Mark Carrington, 180 Burns Road, 2074 Turramurra, Australia) and sent via GetResponse on 2020-01-16. Report abuse