What is your biggest personal achievement to date?
Being mother to my now 24-year-old son.
What are your biggest professional achievements to date?
Setting up and managing Telecom New Zealand’s market research capability and now owning and running (along with partner Emanuel Kalafatelis) Research New Zealand.
What is the most interesting project you have worked on?
Hard to beat a project I worked on in the early days of my research career, where I was seconded to assist the Belgian owner of the market research company I worked for at the time (Heylen Research Centre) with a qualitative research study on the meaning of tea in the US. I still remember being blown away by how people could have such different relationships with tea and how very different they were from my own. For example, learning about how sun tea is made and drunk in Alabama and how it was not uncommon (at the time) in upstate New York to make tea by putting water and a tea bag in a cup and heating it in the microwave. So much for the ceremony of making and drinking a pot of leaf tea!
What are your biggest professional challenges?
Working within the government procurement system in order to share the full benefits of our professional expertise and experience. For example, we rarely get to work with our clients to help them scope their research solutions, as the Request for Proposal (RFP) process predetermines a research solution.
What is on your wish list for the next five years at Research New Zealand?
That our clients continue to reap the benefits of the investments we have made in developing tools to help them get the most from their research, such as our e-reporting tool and infographic reporting style. That we continue to inspire action with research, working hard towards our tagline to Discover truth / Inspire action in the government, social and business arenas.
If you could choose anyone, who would you pick as your mentor?
Theresa Gattung.
Why?
Because she is exceptionally smart, entrepreneurial and community spirited!
Given a chance, who would you like to be for a day?
I’m happy in my own skin.
What do you like most about your job?
Helping our clients do what they do better, and during the process, having the great privilege and humbling experience of meeting and talking to people from all walks of life and different parts of our social strata.
What’s your favourite line from a film?
“Details of your incompetence do not interest me.” The Devil Wears Prada.
What is your guilty pleasure?
Chocolate.