You Are A Curator.
Have you ever shared a Facebook post,
or forwarded an email, or linked to a
YouTube video?
If you have then you are a curator.
That's all "curation" is - collecting
and filtering content (i.e. "aggregating")
and displaying or linking to it.
Information Overload.
How often do you check your email
or check Facebook or surf the net?
FACT: there's too much information
out there! We're all suffering from
information overload.
BIG Problem For Internet Marketers.
This is a BIG problem for us marketers
because when people experience overload
they reach analysis paralysis and tune-
out, shut down.
Delete, delete, delete and unsubscribe....
When we become overwhelmed we tune out.
There's too much noise and not enough
signal (i.e. people need a filter).
Your Customers Want Clarity.
People don't want to feel sold to, but
they do want to buy things that will
help them. The problem is there's too
much information out there and it's
confusing.
People are desperate for clarity. As
marketers our opportunity is to provide
that clarity - by collecting high quality
content and sharing it to help people.
We Love Oprah.
People love Oprah, the Huffington Post
and the New York Post because they provide
us with added value through information
and advice. Even though less than 50%
of their content is original.
Ideally, all internet marketers need
to be creators and curators of high
quality valued-added products, information
and data.
Warm Regards,
Richard.
P.S. Keep an eye out for my email tomorrow.
I'll be talking about a new curation
software that will help you produce
high quality content easily. |
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