You may be a very competent, even talented, sales copywriter but if you're not making enough money it's probably down to these two common mistakes:-
1. You're not building a list, and/or 2. You're not writing (persuasive) emails.
You might say, "But email's dead, social media is where the money is."
Email Marketing Is NOT Dead; it’s alive and kicks social media’s assets!
Youtube converts at 2.2%. Twitter at 5.4% and Facebook at 6.3%. Email converts 9.4%*
So, you know "the money is in the list" and you know that email is still the best way to acquire a list.
But how do you get the money out of the list and into your bank account?
Research shows that conversion rates increase dramatically (and people tend to spend more money) when the reader becomes "engaged" at an emotional level with what they are reading.
You're probably thinking, "But what's the best way to connect with my readers?"
Storytelling.
To be specific "serialized" storytelling.
By using the art of "serialized" story- telling you can not only connect with your audience but more easily influence their decision-making.
Want to know more?
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Profit from Persuasion, Richard. PsychoProfits.com
*MicroConf 2014 |
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