Copywriters like to talk all day
about the format of a sales page,
the color of the headline or the
approriate use of 'power' words.
But the number one most important
thing about writing persuasive copy
is...
GET INSIDE YOUR PROSPECT'S HEAD.
Let me ask you this...
How easy would it be to persuade a
family member to buy something you
know they need?
Easy, right?
You know what they like, what they
don't like, how they'll react, what
their biggest problems and objections
are etc., etc.
Why?
Because you 'get' them, you know
them and you feel their pain.
So, the next time you're writing
your sales page copy stop to think
about who's going to read it and try
to get inside their head.
Now all you need is a good sales page
builder to make that sales page!
Profit from Persuasion,
Richard.
PsychoProfits.com
P.S. Web desingers are expensive
(and won't do what they're told)
so now I create my sales pages
myself by using a good sales page
builder.
Lookout for my next eamil and
I'll tell you all about it. |
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