A new Psychology-Based Opt-In Plugin is getting
Conversion Rate Increases of up to 300%
The "OptinTango" (a two-step optin sequence)
exploits two proven psychological techniques:
1. A "Pattern Interrupt"
2. The Law of "Commitment"
A Pattern Interrupt is anything that breaks
your prospect's behavior pattern and gets
their attention, making them less defensive
and more susceptible to persuasion.
The Law of Commitment (the 16th Law of
Persuasion), the "Consistency Principle"
and The Commitment Theory (Kiesler, 1971)
all suggest that once your prospect makes
a commitment to take action they will be
under psychological pressure to complete
the opt-in process.
By using the Call-to-Action BEFORE asking
for your prospect's contact information forces
your prospect to make a commitment.
OptinTango features include:
• Very simple, editable set-up
• Easily split test your opt-in campaigns
• Full visitor stats
• Simple Word Press plugin
• Works great with Mobile and HTML sites
P.S. This is a sales psychology tool I'll be
using in all my new campaigns.
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