Whether we know it or not...
Subconsciously, we're all influenced by the
typefaces we read.
For example, would you expect to see a
medical report or lawyer's letter printed
using Comic Sans?
Selecting the appropriate typeface (or font)
can make a difference to the reader's response.
Split tests have proven that people respond
differently depending on the font used.
I use the Helvetica typeface in my emails
because it has been proven to be more legible,
which results in a small increase in response
rates.
However, I use Times New Roman on my CTA
buttons due to its higher click-through rate.
For many of us, sales psychology can be a
confusing part of the sales process, especially
if you are new to the marketing game.
That's why I've created some simple Font
Psychology infographics to help you choose
the right font for your marketing messages.
No cost, no opt-in, no obligation...
Click the big black button below...
