Continuing on with our series of nurturing stakeholder relationship for
project managers, let’s look at stakeholder theory and why it matters.
Stakeholders can influence everything and everyone in a project or
organization, including senior management, project leaders, team
members, customers, users and many others. With so many ways to sway a
project, as a manager it’s critical to prioritize and focus on only the
most important stakeholders, those with power, proximity and urgency.
