Standing on the sidelines due to fears of a down market or recession is rarely a successful strategy.
Other Stuff
I wanted to write about something that Trevor and I spend a fair bit of time researching, when we find interesting companies, but something we haven’t mentioned much in the past. It’s the concept of “Market Sponsor”.
By market sponsor, we mean someone, or some entity, involved in a company or stock that is taking care of the capital market side of a publicly listed company. It’s one thing to run a successful business, it’s another thing to run a successful public company and its stock.
A market sponsor can mean the difference between a company toiling in obscurity and a company that everyone is excited about. It can mean the difference between a company’s stock performing well or a stock skyrocketing.
A market sponsor can be everything from an institutional investor, an analyst, a fund manager, a newsletter writer, a broker, a key investor, or even a celebrity to name a few.
A market sponsor has a vested interest in seeing that a company and/or its shares have and execute a strong and successful capital markets strategy. One that helps the company and inevitably helps the share price.
You can argue that every successful publicly listed company has market sponsorship. By the time a company becomes a large cap it may have gone through and/or continue to have a number of market sponsors that have a vested interest in seeing the company’s share price increase.
I’d argue that market sponsorship is even more important in smaller companies, especially microcaps and nanocaps. The right market sponsor in a microcap can have explosive results, and I mean that in a good way.
A good market sponsor in the microcap sector can mean the difference between a bad financing and a good financing. It can make the difference between a well priced takeover and a poorly priced takeover. A small company, without a strong market sponsor, and this is important, that has a significant vested interest in the company, can fall prey to all the sharks that swim in the microcap markets. Trev and I have stopped counting the number of companies that we’ve seen that have succumbed to unscrupulous investment banking groups and investor relations deals. Someone at those companies clearly did not know what they were getting themselves in to.
We look for sponsors that have experience in the capital markets. They’ve successfully guided other companies through the financing, compliance, and investor awareness landscape. Ideally, sponsors that have a good reputation, strong ethics, strong connections, and strong communication skills.
It’s important that the sponsor either has the skill or knows how to find the person that does, so the company’s story can be told effectively and efficiently. It’s one thing to spend some money on investor relations, it’s another to spend the whole bank balance on it.
Imagine someone like Warren Buffett, Joel Greenblatt or Carl Icahn buying into a small microcap. Would that likely improve the outlook for the stock? I’d feel better about someone like Warren Buffett owning my stock than my cab driver.
And what if Warren was director of the company, would that have more significance? I would say so. Having the market sponsor have a financial and reputational and fiduciary vested interest is even more telling.
Many times, it’s a company’s sponsor that shows up on CNBC, CNN, BNN to tell the company story. They may have connections to analysts, newsletter and blog writers, or social media influencers to help get the story out. Sometimes they are all the above. Having this kind of influence can have dramatic impact.
Finding companies with strong and improving financials is the cornerstone of our investing strategy. We look for companies that demonstrate solid fundamentals and cheap valuations. Those are things that will contribute greatly to the potential for higher share price but having the extra fire power of a strong market sponsor can make an even greater contribution.
Not all small companies have strong market sponsorship but if they continue to improve their business, they may attract the right market sponsor. When you can match strong fundamentals, a cheap price and a company that has, or may have, a strong market sponsor it can make the difference between a nicely rising share price and a rocket ship.
This week I’m reading:
Buy Then Build – How Acquisition Entrepreneurs Outsmart the Startup Game – William Deibel
To your Wealth,
Paul and Trevor