About Vitality Products Inc:
VITALITY® is an award-winning line of clean vitamins and supplements, marketed to natural health retailers and health and wellness conscious consumers. Manufactured locally in BC, and currently sold in 600 natural health stores and online, the products are non-GMO and third party tested. Following the proven success of the line through repeat orders and same store sales growth, the Company is focused on expanding distribution and growing sales in-store and online; evaluating, researching and developing new products for future distribution; and exploring new markets for its products.
A few quick highlights on Vitality (Long-form report to come at future date): - Consumer product
- Supplement industry on track to surpass $50B in annual sales
- Strong leading product, with proven sales targeting iron deficiency Wellness sector
- 18% of healthy women have iron deficiency
- High Margins - roughly 70%
- Developed an award-winning brand with customer loyalty
- Over 100 available Natural Product Numbers (NPN)
- The Company is growing its product line and introducing new products
- Female led business - Strategically aligned as the key demographic is maternal millennials who make are the decision-makers for household health and wellness purchases
- Large distribution - Sold through 600+ stores in Canada, Amazon and their online store
- Launching US retail store efforts
- Rolling out a subscription model
Terms:
Non-brokered private placement (the "Private Placement") of up to 3,000,000 units of the Company (each, a "Unit"), at a subscription price of $0.17 per Unit, for gross proceeds of up to $510,000.
Each Unit will consist of one common share (each, a "Common Share") and one transferable share purchase warrant (each, a "Warrant") of the Company, and each such Warrant will entitle the holder thereof to acquire one additional common share of the Company for a period of one year from the closing of the Private Placement at an exercise price per Warrant common share of $0.25; provided, however, that if at any time after the date that is more than four months and one day following the closing of the Private Placement the closing price of the Company's common shares is equal to or greater than $0.40 per common share for a period of 20 consecutive trading days, the Company may accelerate the expiry date of the Warrants by giving notice to the holders thereof and in such case the Warrants will expire on the 10th business day after the date on which such notice is given by the Company.
There are no finder's fees or commissions associated with the completion of the Private Placement. The proceeds of the Private Placement will be used for the Company's general corporate and working capital. The Common Shares and the Warrants comprising the Units to be issued in connection with the completion of the Private Placement will be subject to a hold period of four months and a day from the date of issuance in each instance. |
