Subject: [PODCAST] Marketing the Clinician You Are, Not Who You Think You're Supposed to Be

Friend,

Are you struggling to stand out in private practice?

Do you feel like everyone else has it figured out so why isn't it working for you?

When I first started out in private practice, I had the Field of Dreams mentality...if "I build it they will come". 

So I built it...just like everyone else.

My marketing looked like what I THOUGHT a therapist should be, honestly I looked like a real-estate broker. 

It makes me cringe just thinking about it. 

Well...I was miserable. I was serving my clients, but I wasn't feeling it. Something had to change.

Once I started to really hone in on who I was and showed my authentic self to my ideal clients, things turned around. 

On this week's podcast we had Diane Webb, who talked to us all about our FAVORITE topic BRANDING and MARKETING!! You know its going to be a good one! Click on the image to learn more!

If you are struggling to market yourself and want to know how to get over that hurdle, this podcast is for you! Diane shares with us how you can learn to market the clinician you ARE, not the one you think you are supposed to be:

     1. What the problem is (trying to be everything to everybody). 

     2. Why this is problematic (it negatively impacts you practice, you success and 
         your marketing efforts when you are not marketing to your unique 
         strengths, interests and passions). 

     3. Imposter syndrome gets in the way of specific marketing to your strengths- 
         it prevents you from even seeing your strengths! To help you be the 
         clinician you are and not want you think you should be, work to overcome 
         imposter syndrome.  

     4. Keep creating and looking at who you are, who you want to serve, and 
        what you are passionate about to create your unique 'clinical identity.'
Make sure to check out our Show Notes page to download Diane Webb's blueprint to help you create your clinical identity!

Stay Inspired,

Sponsor Shout Out!

Are you feeling stuck, overwhelmed and frustrated not knowing where to start or how to grow and scale your private practice. You’ve spent years in school and a ton of money getting your degree, but you weren’t taught about the necessary branding, marketing, and entrepreneurial skills needed to be successful in private practice. 

 We get it, we’ve been there. We are Kate and Katie from The Private Practice Startup. We’ve spent a crazy amount of money and over a decade learning and perfecting a proven marketing strategy that works. Let us teach you the step by step system to help you fill your practice with the clients you love and live the life you’ve always dreamed of. Visit privatepracticestartup.com and look for the e-course tab to learn more and see the amazing results our coachees have been achieving. 

Sponsor Shout Out!

If you’re in private practice, you wear a lot of hats. Some of those hats are totally great. But some — like filing taxes and running payroll, for example — not so great. 

That’s where Gusto comes in. Gusto makes payroll, taxes, and HR actually easy for small businesses. Fast, simple payroll processing, benefits, and expert HR support all in one place. 

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Next Week's Podcast:
The Agency Breakup - I Wish I Would Have Left You Sooner with Melanie Taylor

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