| Startup Nation as you know I write the podcast stories every week and this was a special podcast because I was on vacation and Kate recorded this one solo, so I got to sit in your seat for a change.
We had to arrange this podcast considering a 17-hour time difference, Jo Muirhead of Purple Co., joins us ALL the way from Australia. I have to say she is pretty awesome not to mention her fun Australian accent.
Jo is SUPER passionate and it comes right through on this podcast.
She talks about one of our favorite topics and cardinal rules of business - “know thy client”. Get personal with your ideal client.
More importantly Jo talks about the importance of knowing ourselves, finding our why, passion and purpose.
Jo talks about the importance of sharing who we are personally, our story and not just our credentials.
Jo reframes the dreaded “M” word… “marketing” to conversation. In essence just be yourself and let your client know you know them and what they are struggling with. Most importantly just have a conversation with them!
Jo’s 3 tips on how to write, speak, and talk so your ideal clients can listen:
Who You Are
Who You Serve
How to Talk to Ideal Clients so They Can Hear You
Better yet just listen to the podcast, LISTEN NOW!
PS - StartupNation we may or may not be offline for a little while as we are located in South Florida and by the time you receive this email Irma will have paid us a visit. Please keep us in your thoughts and we are sorry for any inconvenience. We will be back as soon as we can ready to continue to inspire you from startup to mastery! |
| | | Last Week's Podcast:
Next Week's Podcast: 5 Things to Know Before Creating an App in Private Practice with Khara Croswaite Brindle |
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