Subject: The Workfront: Trendspotting Labor Relations: LRI INK

December 7, 2023

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The Workfront: Trendspotting Labor Relations

 by Michael VanDervort

Hey there, labor relations enthusiasts! Let’s dive into what’s cooking in the union world. It's been a whirlwind of labor relations activity, and 2024 is shaping up to be no different, with predictions of increased organizing on the horizon. We’re talking high-stakes drama with big names like Amazon and Starbucks, still wrestling with union woes and a legal labyrinth that seems to have no exit. Unfair Labor Practice filings are rising, with 15,387 charges filed so far in 2023, which is likely to be higher in 2024. It's like an endless season of your favorite legal drama, but this is real life!

Union Organizing: The New Frontier

What's the latest trend? Businesses that haven’t been unionized are catching the union bug big time. And get this: professionals like doctors and pharmacists are hopping on the union train. Banks like Wells Fargo and college students across the U.S. find themselves in the same boat. Amazon and Starbucks remain hot topics, battling it out on the union front. It signals that the current labor environment will remain volatile as we enter the new year.


Big Labor’s Chess Game

After some slick moves by the United Auto Workers (UAW) with significant automakers, labor giants have set their sights on unionizing as their #1 play. The UAW is eyeing foreign car manufacturers and Tesla, while the Teamsters are flirting with logistics companies and Amazon. The Teamsters have also formed a coalition to form. In addition to the Teamsters, the coalition includes the Association of Flight Attendants (AFA) and the International Association of Machinists and Aerospace Workers (IAM). The Teamsters are organizing Delta technicians, AFA is signing up flight attendants, and IAM supports ramp, cargo, and tower workers in forming their union. 


Starbucks and SEIU: A Proxy Power Play

Get ready for some proxy drama at Starbucks, courtesy of the SEIU. They’re nominating director candidates for the 2024 annual meeting, and it's not just about getting seats at the table. It's a clever strategy to push their labor agenda, aiming for management concessions through pressure and publicity. Traditional hedge fund activists, take notes!


Wells Fargo: Banking on Unions

Wells Fargo is facing a groundbreaking union campaign in the banking industry.  An Oregon call center recently settled unfair labor practice complaints, marking a big win in the bank’s larger union drive. With workers in New Mexico, Alaska, and Florida rallying for union elections, the banking sector might be the next union-organizing battleground. It looks like Wells Fargo will fight the campaign. Their CEO stated yesterday that they prefer a direct relationship with employees during a congressional hearing.


Key Takeaways: Labor Relations in a Spin

Looking into 2024, the labor scene is buzzing with change. Unions are breaking new ground, even in sectors where they’ve been rare birds. Big Labor is setting up a strategic game plan for organizing heading into 2024. We’re staring at a complex, ever-evolving labor landscape. Stay tuned, folks – it’s going to be an interesting ride!

The Double-Edged Sword Of Technology: Unions Working Against The Same Tools That They Embrace

 by Kimberly Ricci

Earlier this week, we discussed how unions are embracing new technology to organize and grow their membership. Another side exists with that coin: how tech, specifically AI and automation, emboldens unions to call strikes over related job security concerns. This angle has prominently figured into 2023, which has seen multiple lengthy work stoppages.


This year’s most significant AI-related labor development: The recent WGA and SAG-AFTRA strikes made AI a front-and-center issue, and no industry can afford to ignore what developed during those negotiations. Granted, the concerns of Hollywood might seem remote to most of us, but over and over again, what happens in California spreads elsewhere.


Those twin strikes shut down multiple industries for months. The writers' union held out for protections against AI being used to crank out scripts without human involvement. Actors received some safeguards from AI replicating their likenesses in movies and TV shows. Much was left up in the air, but a New York Times opinion column from a Cornell University professor advised companies to recognize how these strikes established “a monumental precedent for labor relations in a digital future."


How did other unions use AI-related conflict to their advantage in 2023?


Teamsters: The union grew vocal during the debate on autonomous vehicles and how they could affect job security in the trucking industry. However, this year’s UPS/Teamsters negotiations primarily focused on headline-grabbing topics like pay, benefits, and safety, so it will be interesting to see how much of an issue driverless vehicles could become for UPS before the new contract’s expiration.


UAW: Likewise, Shawn Fain patted himself on the back over historic pay raises, but the Big Three negotiations left several questions open regarding EVs. Fain’s subsequent plans for organizing 13 non-union automakers could provide more clues to the union’s tech-related strategy in the future.


Healthcare unions: Finally, a little bit of peace and quiet. (sort of) This industry largely recognized that AI can help patients, workers, and hospitals alike. Considering how much conflict exists elsewhere in healthcare, it’s nice to see that AI prompted sighs of relief somewhere. But, there are rumblings on the horizon, with nurses expressing concerns to Congress and even replacing staff members (somewhat haphazardly) in one case.


The Biden perspective: The most union-loving president in U.S. history released an October executive order that (surprise) articulates a reason for workers to organize: “As AI creates new jobs and industries, all workers need a seat at the table, including through collective bargaining, to ensure that they benefit from these opportunities.”


In 2024 and beyond: Look for unions to make more demands related to AI and automation as negotiating committees attempt to prove their worth to members and capitalize on the issue for organizing. Technology-driven anxiety remains nothing new for workers, but as always, employer transparency can go a long way to ease workplace worries, and companies will want to stay aware of changing tech tides.


We cannot predict the pace of future AI advances, only that they happen without much warning. After all, ChatGPT was suddenly revealed slightly over a year ago, and immediately, workers were either enthused or very afraid. Currently, Google has a ChatGPT rival, Gemini, which was released this morning. This level of advancement will continue for quite a while, driving employee concerns, and unions will be ready to use it to their advantage.

‘Our White Whale’: A Fledgling Union Ramps Up Efforts Against Its Largest Target

by Kimberly Ricci

In the Fall of 2022, the Union of Southern Service Workers announced its existence in South Carolina. The organization traces itself back to Raise Up (i.e., the Southern arm of the SEIU’s Fight for $15 initiative). Yet, of course, the USSW bills itself as a grassroots effort “built by and for low-wage workers” while it’s actually an affiliate of a deep-pocketed union. 

 

This is not abnormal in and of itself. Starbucks Workers United is also an affiliate of SEIU. Still, when it comes to the USSW, it’s clear that the umbrella union is pumping up the newcomer as part of a long-term game even more complicated than organizing baristas.

 

That is to say; the SEIU has invested astronomical funding, annually since 2014 or earlier, into an attempt to organize fast food workers. In 2015, Reuters even seemed puzzled at how these resources (“tens of millions of dollars”) had led to zero fast food workers joining the SEIU, which seemed to have an “endgame unclear.” 

 

Oh, how labor times have changed. That endgame is becoming more apparent.

 

Fast forward to 2023: The SEIU succeeded with a publicized campaign to raise fast-food wages to $20 per hour in the labor laboratory in California. Currently, where the cost of living is lower across the nation, USSW members have recently walked out and rallied for a $25 per hour wage for all Waffle House workers, from cooks to servers. Considering that the latter group makes around $2 per hour before tips, this request is an attention grabber and likely meant as such.

 

To that end, Waffle House staffers circulated a petition and gathered 13,000+ signatures “from both workers and community members” who believe that $25/hour is feasible.

 

Some of the other “asks” sound much more realistic: Workers want 24/7 security to protect them against the notorious Waffle House customer violence – viral videos regularly show brawls inside the restaurant that is favored by drunken customers looking for greasy food – and an end to alleged mandatory per-shift meal deductions that show up on workers’ pay stubs whether they eat the food or not. 

 

Progressive publication Truthout recently spoke with a USSW activist who considers Waffle House to be “kind of like our white whale, I guess you could say.” Whether or not that white whale is attainable, tossing that $25 figure out there lends the impression that unions will not stop fighting for workers.

 

UAW President Shawn Fain would appreciate this type of “audacious” demand. And given his automotive union’s heavy focus on grad student workers, he would also approve of the USSW establishing itself as a cross-sector organization. That distinction makes it much easier for workers in high-turnover industries – including fast food, retail, hospitality, and home health care – to unionize despite job hopping. Like the NLRB’s recent Cemex ruling, this is an effort to make unionizing much faster.

With that said, the USSW has many other targets, and members are even trying to organize Panera Bread workers through social media forum postings. Yet if the USSW can succeed at organizing food service workers throughout Southern states that are also subject to Right-to-Work laws, that would be the sweet taste of victory any union would love to achieve.


So, that’s the scoop from the labor frontlines! It’s a mixed bag of delays, legal dramas, and government nudges – never a dull moment in labor relations. Stay tuned for more updates – seeing what's brewing next in this arena is always interesting! 

Beyond The Break Room: The Union Tech Advantage


by Kimberly Ricci

Employers have plenty to juggle these days when it comes to labor issues, with the NLRB throwing curveballs at a breakneck pace. Attempting to keep up with the dizzying pace of technological advances is a whole other subject, or is it? Nope, because as unions constantly aim to improve their skill set, embracing technology is a huge part of anticipating their tactics. 


A ready example of this phenomenon? That strike-happy UAW pulled off an industry-halting series of walkouts with Shawn Fain resorting to banal oratory tactics – including his world-famous trashcan speech – in a relatively tech-savvy way. Granted, his Facebook town halls are not exactly cutting-edge stuff, but for a so-called “old-school” union, they hit just right for his intended audience. Fain recently announced a new push to unionize the entire auto industry, and surely, he will continue to hold virtual rallies.


The UAW is only one of countless unions using social media to spread their messages to a large audience of workers and prospective members. However, businesses must also expect that organizing behavior occurs behind closed doors. Some of those doors are even virtual ones.


Plenty of ways exist to do this, including announcing social events like freaking ice cream parties, but on the more private and virtual notes, unions are using organizing software that doubles as a management tool. The software can maintain communities and track dues, but it’s also being used for organizing purposes. Here are a few examples:


UnionTrack, Inc.: This privately-held company claims to produce the “best-in-class” software for processing and tracking dues, handling grievance cases, communications between members, and organizing.


Aptify: This Community Brands software functions as a platform for all of the above functions, along with convention and event management. This software claims to be the most “configurable and flexible” of the bunch.


Unionbase: This search engine serves as a social network for U.S.-based international unions and locals. Unions can apply for “verified” status and then have the run of public and private posts for members. The platform also publishes and aggregates news about organizing, strikes, and bargaining. And the search function claims to provide answers “to what’s really happening in the Labor movement.”


Similar products are on the market from Winmill, iMIS, and UnionWare. 


You might wonder: How does the knowledge that these software tools exist help employers avoid union activity? The realization by itself doesn’t do much, but it does illustrate how companies can never take their union-free status for granted, which is one of many reasons why fostering a workplace with open dialogue is always vital. After all, if companies don’t listen to their workers, unions are happy to do so, and they often dream up new, tech-friendly ways to do this. 


The takeaway on union software platforms is this: Even the most social-media savvy among us cannot completely infiltrate the methods of communication used by unions, which is another reason why employers would be wise to build the type of working environment that doesn’t encourage organizing activity to flourish in the first place.

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Links of the Week


UAW: Over 1,000 VW workers in Tennessee signed cards seeking union representation


DHL Express diverts freighters from Cincinnati hub as strike precaution

Link


Unions are coming not just for the few, but for everyone

Link


Baristas at Louisville coffee chain end strike, reach first contract agreement

Link



About Labor Relations INK

Labor Relations INK is published weekly and is edited by Labor Relations Institute, Inc. Feel free to pass this newsletter on to anyone you think might enjoy it. New subscribers can sign up by visiting here.


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Contributing editors for this issue: Phillip Wilson, Greg Kittinger, Michael VanDervort, and Kimberly Ricci 


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About Labor Relations Institute

LRI exists to help our clients thrive and become extraordinary workplaces. We improve the lives of working people by strengthening relationships with their leaders and each other. For over 41 years, LRI has led the labor and employee relations industry, driven by our core values and our proven process, the LRI Way.

 

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