REI, as an outdoor equipment and clothing retailer and co-op, advocates for sustainable business practices and has attracted idealistic workers through its espoused values. Yet, like Starbucks, REI has become a target within the group of several progressive companies that have been regular union targets in the last couple of years.
In early 2022, workers at a Manhattan REI store first unionized, and employees at ten other stores have since pulled the company into the union vortex. Employees in Santa Cruz joined the REI Union this month as part of the United Food and Commercial Workers International Union (UFCW). Some REI stores are also unionized through the Retail, Wholesale, and Department Store Union (RWDSU), a subsidiary of the UFCW.
No first contract yet: As we have illustrated in detail, first contracts frequently take over a year to hammer out, so this is not an unusual situation in that regard. Still, REI’s union woes have grown over the past two years as the union and co-op failed to reach an agreement. In typical fashion, the union claimed bad-faith bargaining by the co-op while launching a petition to attempt to gain shoppers’ signatures in solidarity.
Borrowing a page from Workers United: This is where the “10 Strikes In 10 Days” plan enters the picture. The REI Union mimicked the #RedCupRebellion initiative launched by Starbucks Workers United over the past few years on Nov. 16, the coffeehouse giant’s biggest sales day. That now translates into ten during the REI’s Annual Anniversary Sale from May 17-27. Those who rally demand that the co-op “commit to reaching a union contract by the end of 2024.”
Back to reality: Sadly, REI was not immune to a year when retail sales dipped overall due to inflation. The co-op did not shy away from this situation while reporting 2023 financial results that included a 2.4% decrease in revenue and a $311 million net loss attributed to three factors, including “REI's commitment to continue investing in hourly employee pay.”
In a further move to return to profitability, REI laid off 357 workers in January, mainly at corporate headquarters and warehouses.
This has not gone over well with the REI Union, for which supporters asserted that they “feel singled out” after being disciplined over tardiness through “performance improvement plans.” The union claims that these workers were targeted for their activism. It would be fair to interpret the situation as REI buttoning up loose threads where possible to provide the best customer service to shore up the co-op and survive for the long haul.
What the union refuses to admit: In attempting to force REI into a contract, no matter how unreasonable the demands, the REI Union could be lining the company up for more financial hurt, which would likely lead to more layoffs. Afterward – and as with the ongoing fallout from UPS negotiations – expect the union brass to shrug its shoulders and dodge member questions while dashing to “catch a plane. It’s the “Union Way”.