Subject: The Battery Belt: Much At Stake In A Fertile New Battleground : LRI INK

August 8, 2024

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The Battery Belt: Much At Stake In A Fertile New Battleground

by Kimberly Ricci

Few would question Biden’s claim of being the “most pro-union president in U.S. history.” That mission has long since been accomplished, and long-lasting effects include sweeping legislation that ties funding and tax incentives to requiring friendly company stances towards unions. Continuing their approach of leveraging government purse strings, the administration’s substantial investment in EV plants in the so-called “Battery Belt” is opening up a wealth of new union targets.

 

Construction on a crush of new EV battery plants went into overdrive after Biden’s 2022 agenda detailed investments from automakers, which were set to receive tax credits and subsidies via linked legislation. This frenzy—which will eventually result in enormous EV plants scattered throughout the region—will increase domestic battery supply and pump manufacturing jobs into the area, which the Biden team hopes will quickly become union jobs. 

 

Geographically speaking, the Battery Belt is predominately located in the Southern US, thereby shifting auto manufacturing focus from Michigan, Indiana, and Ohio to Kentucky, North Carolina, South Carolina, Tennessee, and Georgia. The South also happens to be where Shawn Fain holds the “moon shot” goal to double the UAW’s current size and restore it to glory-days numbers. And inevitably, the rush of new manufacturing jobs into the South means that other unions are also sniffing around for points of vulnerability.

 

The attractiveness of these targets cannot be overstated. Within the next few years, 5,100 jobs will reportedly be created at the Toyota Battery plant in Liberty, North Carolina, with 4,000 more at Volkswagen's Scout Motors plant in Columbia, South Carolina. Other job opportunities will surface in mineral refining and mining, where domestic lithium sources are discovered. Those areas include a North Carolina lake that will be drained to reopen an “open-pit lithium mine. All told, 70,000+ manufacturing jobs could eventually be created within the Battery Belt.

 

It’s no wonder the left-leaning publication Labor Notes is hailing a new “organizing front” in the South, where many towns will draw an influx of workers who will vastly outnumber the residents. 


To that end, the Action Network fundraising platform is drumming up southern EV workers' interest in future organizing campaigns. In mid-August, the group hosts a virtual event where workers from the Chattanooga, Tennessee VW plant “will share testimony” about their union experience.​​ Their union vote took place in April; no contract has been seen yet. The UAW hasn’t yet had enough time to disappoint them, although the data that Fain doesn’t want workers to see proves that he is wrong about union jobs being higher-paid jobs. 

 

Still, GM’s Ultium Cells factory in Lordstown, Ohio, unionized in 2022 and recently ratified a new contract, which the union claims will be a blueprint for other EV plants, which could eventually be observed in the Battery Belt’s plants under construction. Georgia's Blue Bird plant, which manufactures EV buses, also saw workers unionize in 2023 with the USW, and this year, workers at Alabama’s New Flyer EV bus plant joined the Industrial Division of the Communications Workers of America (IUE-CWA).


The stakes are high, but in the Battery Belt, as everywhere else, employers must create workplaces where workers will not feel the need to turn to third-party representation when—not if—unions come knocking.

The Latest Left of Boom Show

by Michael VanDervort

AI, Analytics, and Engagement with Fiona Jamison

In this episode of The Left of Boom Show, Phil Wilson and Michael VanDervort chat with Fiona Jamison, the CEO of Spring International. Fiona brings her vast experience in improving employee experience, engagement, and organizational change.


We'll kick off by learning about Fiona’s role at Spring International and her career journey.


Fiona discusses leaders as mentors who made a big impact on her career.


Then, we’ll discuss what makes a great day at work and how a company's environment affects daily employee engagement. Fiona will share the secret sauce behind effective leadership.


We’ll then touch on the latest workplace survey technology and how AI is changing the game. Fiona explains how generative AI is reshaping roles and enhancing employee experiences, along with tips to balance tech use to keep teams thriving.


For a fun twist, Fiona will share her music preferences—American icons like the Beach Boys and Bruce Springsteen or British legends like the Beatles and Sting.

Who Are The ‘Union Curious’? The Plight Of Gen Z As A Big Labor Target

by Kimberly Ricci

We live in odd, contradictory times. Union density sits at a historic low for the private sector, but union petitions are up. Big Labor is also looking to grow its waning numbers by appealing to younger workers, who are often unfamiliar with living under a union constitution. These workers haven’t yet experienced watching their dues money lead to sellout deals and supporting lavish lifestyles for corrupt union officers.

 

It also cannot be stressed enough that workers under 30 also sit in a different place economically than Boomers and Gen X did decades ago. Young people today have already weathered multiple “once in a lifetime events” that strained the economy and made frontline and essential work more stressful than pre-pandemic. They are frustrated and looking for solutions that unions are all too happy to (falsely) promise. Hence, it’s no wonder that the Center for American Progress claims that Gen Z holds a 64.3% approval rating for unions.

 

Additionally, the Economics Policy Institute recently published an analytical report from the University of California and MIT Sloan School of Management researchers who scrutinized data collected by the Worker Empowerment Research Network. The report arrived with a headline about ”The Rise Of The ‘Union Curious,” i.e., workers who don’t strongly oppose or favor unions but are open to hearing what organizers are selling. According to the report, this is the case because these workers feel that their employers do not listen to their concerns, particularly regarding lower-wage jobs with added concerns such as safety issues or labor shortages.

 

How significant is this issue? The report found that 45% of workers under 30 fall into the “union curious” category, so it’s no wonder that unions are targeting Gen Z in various ways, including organizing progressive companies and growing aggressive with organizing efforts in the retail, warehouse, food service, academia, hospitality, and healthcare.  

 

To complicate matters further, these workspaces are also increasingly infiltrated with paid salts who will be long gone by the time a decertification process begins. That is to say, the tide will eventually turn back against Big Labor, but for now, unions are stirring up interest from workers that cannot be ignored. This leads to mainstream news reports featuring young workers who are convinced that their dues money will be a mere drop in the bucket compared to what the unions purport to deliver.

 

Additionally, this situation could worsen in the coming years since the workforce is growing younger, and each passing year is full of retiring Baby Boomers in many industries. Younger workers will need to fill that workplace vacuum in the coming years, and Big Labor is ready and waiting to pounce on those prospective recruits.


A look at recent Gallup polls points towards overall public approval for unions being on the upswing since around 2017. Add that to Gen Z’s openness towards unions, and employers would do well to look inward on whether their lines of communication remain fully open for workers to express concerns and issues directly.  

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About Labor Relations INK

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Contributing editors for this issue: Greg Kittinger, Michael VanDervort, and Kimberly Ricci.


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About Labor Relations Institute

LRI exists to help our clients thrive and become extraordinary workplaces. We improve the lives of working people by strengthening relationships with their leaders and each other. For over 41 years, LRI has led the labor and employee relations industry, driven by our core values and our proven process, the LRI Way.

 

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