Subject: Decoding UAW's Unionization Push: A Strategy Analysis and Employer Guide: LRI INK

November 30, 2023

To visit the blog post, click on the link below the article.

Decoding UAW's Unionization Push: A Strategy Analysis and Employer Guide

 by Michael VanDervort

In an aggressive move, the United Auto Workers (UAW) has launched a campaign targeting 13 non-union car manufacturers, including major players like Toyota, Honda, Hyundai, Tesla, Nissan, BMW, Mercedes-Benz, Subaru, Volkswagen, Mazda, Rivian, Lucid, and Volvo​​. The union is targeting about 150,000 employees at 36 non-union auto plants operated by the companies it is targeting in this campaign. 


UAW's Strategic Blueprint


  • Digital Campaigning: Central to UAW's strategy is its online platform, UAW.org/join, aimed at facilitating non-union workers' signing of authorization cards.

  • Incremental Engagement: The union's approach is methodical:

    • 30% Participation: Formation of an organizing committee at this threshold.

    • 50% Mark: Rally organization to increase momentum.

    • 70% Goal: Push for formal union recognition or initiate NLRB election proceedings.

  • Targeted Messaging: With tailored video communications by UAW President Shawn Fain, the union is directly addressing workers at each of the targeted companies, underscoring their campaign's relevance and urgency​​.

Employer's Strategic Response

For employers, especially in the targeted companies, a calculated response is critical:

  • Direct Worker Engagement: Tackling worker concerns head-on can mitigate unionization drives.

  • Wage Structure Reevaluation: Adjusting compensation in response to UAW's moves may be prudent. Many non-union auto manufacturers have already begun this process.

  • Enhanced Communication: Open, transparent dialogues with employees are essential to understanding the underpinnings of unionization drives.

  • Legal Compliance and Strategy: Strategically navigating labor laws and NLRB regulations, ensuring full legal compliance while protecting company interests.

Conclusion: The Evolving Auto Labor Landscape

The UAW's campaign is a bellwether of changing labor dynamics in the auto industry. The manner in which the targeted companies respond will shape the future of labor relations within this key sector of the American economy.

Rulemaking Whiplash: Will The NLRB’s New Joint Employer Standard Withstand Legal Challenges?

 by Kimberly Ricci

The NLRB’s new(est) magic trick hopes to dramatically increase the number of businesses qualifying as joint employers, so the Board should have expected opposition to the final rule on joint employer status initially set for Dec. 26. 


Pushback is happening: The U.S. Chamber of Commerce and several business advocacy groups formed an industry coalition and sued to overturn the new rule while alleging that it “act[s] arbitrarily and capriciously in violation of the Administrative Procedure Act.” The coalition argued that a previous version of an expanded joint employer rule cost businesses billions in one year and led to “376,000 lost job opportunities.“


Quick recap: To trigger a joint employment finding under the new rule, only one of many “essential terms and conditions of employment” needs to be shared by two businesses. To emphasize how broad this standard would be, the actual control of these terms doesn’t matter. The businesses need only share the mere ability to control one of many conditions, including work rules, hiring, compensation, scheduling, and so on. 


To further heighten the absurdity, Businesses could be held jointly liable for labor violations affecting workers they don’t even employ. Umbrella corporations could also be forced to bargain with a union that successfully organized a single franchise location


This would burden the food service industry, some hoteliers, retailers like Amazon (which uses some contracted drivers), healthcare providers (including senior-living facilities), and any business that hires temp workers or eases into the gig economy.


Jurisdiction might be everything: The industry coalition sued in a Texas federal court, where Trump-appointed judges are more amenable to a business perspective, and that’s undoubtedly why the NLRB requested that the case be transferred to the D.C. Circuit Court of Appeals. There, the Board would have a better chance of prevailing due to a complicated history that involves that court favoring an expanded definition.


If you’ve got whiplash, you’re not alone: There has been a lot of back and forth with the definition of “joint employer” over the past decade.  Businesses prefer a less wild-and-crazy standard that requires “substantial direct and immediate control” over employment terms.


How are unions responding to the newest rule? The SEIU, which also petitioned for the case to be reviewed in the D.C. Circuit, wants the NLRB to go even further to “expand the essential job terms that a company could control to be classified as a joint employer.” Hmm.


Sorting out this mess: The NLRB has nudged the newest rule’s effective date to Feb. 26, 2024, while litigation is ongoing. Additionally, several GOP lawmakers and Democratic Sen. Joe Manchin introduced a resolution to overturn the new rule, although Biden would surely veto the measure.


Hang tight: Employers understandably worry that the new rule will harm businesses. This is especially true for franchisees, who frequently adhere to only branding requirements and handle all employment terms independently. If umbrella corporations fear increased liability and step in to take over those terms, franchisees will lose the right to run their business.


All of this is happening to further the Biden agenda of easing the path to unionization in any way possible. Still, litigation will soon progress over the new rule, and hopefully, more clarification will arrive.

The Weekly Workfront Rundown: Labor Twists, Legal Tussles, and Government Nudges

by Michael VanDervort

Hey there, Workfront Warriors! It’s time for another edition of The Weekly Workfront, where we give you a quick look at developing labor trends and news stories. Let's dive into some of the latest twists and turns in the labor relations world – it's been a pretty wild ride lately, so buckle up!


Hold the Phone on That Federal Rule!

First, big news from the National Labor Relations Board (NLRB). They've pumped the brakes on a new joint employer rule that was all set to make unionizing much easier for millions of workers. Originally scheduled to kick in this December, this rule ran into a bit of a roadblock thanks to some legal challenges by business groups. Now, it's pushed back to February 26, 2024. Talk about a rain check!


Abruzzo’s All About Action!

Jennifer Abruzzo, the NLRB's legal eagle since summer 2021, isn't playing around. She's all in on using these powerhouse 10(j) injunctions to stop employers from unfair labor practices in their tracks. These legal lightning bolts let the NLRB zip straight to court for orders against employers. Under Abruzzo’s watch, the NLRB is cranking out these 10(j) cases faster than her predecessor, although not quite at Obama-era levels.

What's more, Abruzzo's also big on settling things out of court, leading to a recent settlement rate soaring above 96%. She's reshaping the labor-management battlefield, and her strategy is proving more effective than chasing down injunctions against individual employers.


Starbucks in the Hot Seat

Abruzzo's got Starbucks in her crosshairs, with a good chunk of her 10(j) efforts aimed at them. The coffee giant's not taking it lying down and is fighting back, even taking things up to the Supreme Court. It's like a legal tug-of-war over there!


Tesla’s Tussles

Over in the tech world, Tesla's been in the spotlight, too. The U.S. labor board tossed out claims that Tesla was axing employees to stop unionizing. But Tesla's not out of the woods yet. They're facing a workers' strike in Sweden, and it’s the first of its kind aimed at the company. Dockworkers and key suppliers have added to Tesla’s problems by supporting the striking Tesla workers. Even postal workers are joining the fray by blocking Tesla license plate deliveries. Talk about solidarity! However, the courts are smiling on Tesla for now.


Uncle Sam’s Nudging Businesses Toward Unions?

Here's a juicy trend: the U.S. government uses its wallet to nudge businesses toward being more union-friendly. For instance, Biden's electric bus subsidies helped workers unionize at Blue Bird in Georgia. Akash Systems in Oakland has promised to play nice with unions while eyeing some CHIPS Act funding. Big players like Microsoft are getting into the “labor neutrality” game. It's like the government's giving businesses a little “unionize nudge” with every check they write.


So, that’s the scoop from the labor frontlines! It’s a mixed bag of delays, legal dramas, and government nudges – never a dull moment in labor relations. Stay tuned for more updates – seeing what's brewing next in this arena is always interesting! 

Risky Business: Cannabis, Cemex, And An Industry As Testing Ground

 by Kimberly Ricci

Unions have been puffing away at cannabis growers and producers as well as dispensaries. Those wins regularly pop up in news reports, but this is an unusual area of labor law for many reasons, including the counterintuitive reality that the industry isn’t even federally recognized but must navigate endless federal red tape in order to exist. In fact, it remains technically illegal, according to the feds, for these businesses to operate. 

 

Are cannabis companies required to adhere to federal laws, including the National Labor Relations Act? You’d better believe it. 

 

This has led to federal courts enforcing workplace rights in the cannabis industry. At the same time, companies must also navigate wildly vacillating state laws, including that of Connecticut, which mandates “labor peace agreements” (i.e., union neutrality agreements) from businesses. Add this to the fact that cannabis income is taxed at an almost unbelievable rate, up to 80% in some instances, and it’s no wonder that the industry is struggling. 

 

Of course, there are other factors at work, including chosen business models, when discussing business longevity, but the labor friction doesn’t help matters. As such, the cannabis realm has been plagued by recent headlines about the despair of small growers within California’s so-called “Emerald Triangle,” and this month saw the collapse of the state’s largest pot distributor only a year after sales were still booming. 

 

Cannabis companies do remain ground for union infiltration. Granted, the rate of industry unionization has not entirely been booming even with budtenders increasingly signing up for third-party representation – something we will soon discuss in another article – but the industry had the displeasure of being a guinea pig for the NLRB’s Cemex decision

 

Recently, workers at a NY fast-casual cafe tried to win that race, but a Salem, Massachusetts, cannabis dispensary was the first ordered to bargain under the Cemex framework. An administrative law judge ruled that I.N.S.A. Inc. had illegally fired union activists and committed unfair labor practices, which made it unlikely for “a fair vote” to take place in 2022.

 

The proceedings followed ULP charges from the UFCW, which contested the 17-11 vote against the union, and due to Cemex, the vote’s outcome fell by the wayside. It also remains to be seen how the new Cemex standard will withstand possible legal challenges from companies that become subject to such retroactive rulings. 

 

What is clear, however, is that administrative judges are not hesitating to run with the new standard, which undoes decades of precedent, including 1969’s NLRB v. Gissel Packaging Co. That case applied a narrow exception to forcing a company to bargain with a union following a finding of egregiously unfair labor practices, and that time is no more.

 

In early November, as well, another cannabis company became a Cemex casualty. In Missouri, the UFCW brought ULP charges against Point Management LLC (which was operating as Shangri-La Dispensaries), which subsequently agreed to a settlement that required the company to recognize and bargain with the union and also pay $145,000 to union activists who were fired after participating in an organizing drive. 

 

The beleaguered cannabis industry certainly didn’t need the additional burden of being Cemex's proving ground, especially when Cemex Construction Materials Pacific LLC is presently in the process of appealing the decision. Stay tuned there, and we will also soon further discuss the unions that are increasingly organizing the cannabis industry.


Uncle Sam's Nudge: Balancing Unionization and Business Autonomy

by Michael VanDervort

In the dynamic landscape of U.S. labor and business relations, a subtle yet significant trend is emerging, shaped by the government's financial strategies. In some situations, Uncle Sam uses fiscal prowess to nudge businesses toward a more union-friendly approach. While fostering labor rights, this trend also raises questions about its impact on business autonomy and employee choice. Let's dive into this complex issue, examining both sides of the coin.


The Case of Blue Bird: A Unionization Success Story

A striking example of this government-led trend is the electric bus subsidies under the Biden administration. Blue Bird in Georgia, a beneficiary of these subsidies, saw a notable outcome: its workers unionized. This move aligns with environmental goals and pro-union policies, highlighting a dual-purpose strategy. It's a classic case of how government incentives can catalyze significant changes in labor relations. In the end, workers at Blue Bird still face a tough road since getting management to agree to a contract could take years


Akash Systems: Tech's Response to Government Incentives

In the tech sector, Akash Systems in Oakland illustrates a similar response. Eyeing CHIPS Act funding, they've pledged to maintain a neutral stance towards labor unions. This commitment, likely influenced by the potential of government funding, reflects how fiscal incentives can sway corporate policies on labor relations.


Microsoft's Shift: A Major Player's Stance on Labor Neutrality

Even industry giants like Microsoft are adapting to this trend. By adopting more union-friendly policies, they respond to the government's subtle push towards a more unionized business environment. This significant shift shows a broader change in corporate America's approach to labor unions inspired by governmental incentives.


The Other Side of the Coin: Concerns and Challenges

However, this development has its challenges. The pressure on businesses to adopt pro-union policies, especially to access government funds, raises concerns about fairness and autonomy. Smaller companies might feel forced into a stance that aligns differently with their operational goals or culture.


Moreover, this trend could inadvertently affect workers who prefer non-union environments. The push towards unionization might lead to employees being compelled into union membership, overlooking their personal preferences.


Impact on Business Competitiveness and Labor Disputes

The potential impact of these policies on U.S. business competitiveness, especially in the global market, cannot be ignored. Increased labor costs and potentially rigid work structures in unionized environments could disadvantage American companies. Additionally, the likelihood of increased labor disputes and strikes in a more unionized landscape could disrupt business operations and affect productivity.


Conclusion: Striking a Delicate Balance

The U.S. government's role in nudging businesses towards unionization is nuanced. While it champions workers' rights, it also highlights the need to respect business autonomy and individual employee choices. A balanced approach that considers the diverse needs of businesses, employees, and the economy might be the key to navigating this complex terrain. We will keep our eye on this evolving trend and keep you up to date on further developments. 

**********

Links of the Week


Workers At Trader Joe's In Hadley Made History With Union. Now Some Want It Gone

Link


A Wave Of Progressive Reform Is Sweeping Through Big Unions. Is the UFCW Next?

Link


Sports Illustrated’s use of AI infuriates a staff already in turmoil

Link


What You Need to Know: Ascension Seton Nurses are preparing to go on strike, again 

Link


Blue Cross, UAW reach tentative deal to end strike

Link


About Labor Relations INK

Labor Relations INK is published weekly and is edited by Labor Relations Institute, Inc. Feel free to pass this newsletter on to anyone you think might enjoy it. New subscribers can sign up by visiting here.


If you use content from this newsletter, please attribute it to Labor Relations Institute and include our website: http://www.LRIonline.com 


Contributing editors for this issue: Phillip Wilson, Greg Kittinger, Michael VanDervort, and Kimberly Ricci 


You are receiving this email because you subscribed to receive our labor relations newsletters and updates. You can manage your email preferences by clicking the link at the bottom of any of our email communications.


About Labor Relations Institute

LRI exists to help our clients thrive and become extraordinary workplaces. We improve the lives of working people by strengthening relationships with their leaders and each other. For over 41 years, LRI has led the labor and employee relations industry, driven by our core values and our proven process, the LRI Way.

 

Share