Subject: An Emboldened UAW Sets Its Sights On Tesla, This Time For Real: LRI Ink

November 1, 2023

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 An Emboldened UAW Sets Its Sights On Tesla, This Time For Real

by Kimberly Ricci

Way back in early 2022, Tesla CEO Elon Musk threw down the gauntlet and literally dared the UAW to attempt unionizing his workforce: “I’d like hereby to invite UAW to hold a union vote at their convenience. Tesla will do nothing to stop them.”

 

Let’s say that the autoworker landscape has shifted since then, and Musk’s gauntlet has now been thrown back at him by UAW President Shawn Fain. How did we get here? 

 

The answer is complicated. Going into November 2023, the UAW has declared triumph in a six-week strike against the Big Three. Fain celebrated with a series of bombastic remarks. He vowed “organizing like we’ve never organized before.” He added that, when it comes time for 2028 contract renewal, “it won’t just be with a Big Three, but with a Big Five or Big Six.” 

 

There’s also no secret of who’s next on Fain’s list: Tesla. 

 

If this feels like it’s happening fast, well, it is. Yet Fain is feeling emboldened by a new wage paradigm and restored COLA benefits for UAW members. This week, GM became the last of the Big Three to reach a tentative contract. Then word arrived that an official organizing committee formed at Tesla’s Fremont, CA factory. Yes, the UAW will partially fund that effort. 

 

While it wasn’t initially announced, the tentative agreements with the Big 3 do in fact contain a pathway for the UAW to gain access to EV battery plants, a major objective. We’ll have more on tomorrow, but it seems this is of a longer-game plan targeting Tesla and other auto companies. It’s food for thought, but what seems more obvious is that Fain has been leading a very public crusade against the “billionaire class,” and there’s no bigger billionaire in our current world than Elon Musk. 

 

Some recent background: Tesla was seemingly positioned well against the UAW strikes and even stood to benefit from them. Tesla also remains the market-share leader in EVs, but that market doesn’t hold as much promise as it recently did. Rising finance costs and automakers’ inability to drive down EV costs have led to sharply dropping demand. Tesla shares have taken a 34% nosedive since the start of the UAW strike. That fall is comparable to Big Three shares, true, but it’s not great leverage for Tesla, given that workers’ stock options have been seen as a huge perk. 

 

Also notable: The NLRB and Tesla are often at odds. The board even once instructed Musk to delete an anti-union tweet. Tesla has also been accused of purposefully laying off union supporters but maintained that these layoffs were over poor performance. However, at least three attempts at organizing Tesla factories by the UAW and SEIU previously failed.

 

Clearly, Fain desperately wants to grow the UAW back to its so-called “glory days.” Membership has drastically fallen from 1.5 million members to around 380,000, and nowadays, around half of UAW members aren’t even auto workers. Heck, one-quarter of them work in higher education. Fain, obviously, would love to harness another 120,000 autoworkers. He’s gotta build that strike fund back up somehow, man! 

 

Tesla might be the canary in the coal mine here, but this could portend a wider trend. Toyota and Honda are certainly watching. So are we.

Driving in the EV Lane: Navigating the UAW's Bargaining Blitz

by Michael VanDervort

In the fast-evolving tableau of the American automotive scene, where electric vehicles (EVs) are becoming the main act, the United Auto Workers (UAW) union has endeavored to carve out a role for itself. Through a series of collective bargaining agreements with Ford, General Motors (GM), and Stellantis, the UAW is navigating the turbulent waters of labor relations amidst this technological tide.


A Bumpy Ride: Unionizing the EV Workforce

One can't help but notice the UAW's endeavor to keep its footing as the ground shifts beneath the wheels of the traditional automotive industry. The agreement with Ford, bringing thousands of electric vehicle workers into the union fold with a proposed top pay rate of over $40 an hour, underscores the UAW's bid to stay relevant. This, however, falls short of the initial 40% pay raise ambition, a reality check in a terrain where every gain is hard-fought​​.


Revving Up Wages, but at What Cost?

The agreements inked promise a wage increase, with all three auto companies agreeing to a 25% pay raise. On paper, these numbers rev up a hopeful narrative, but one might ponder the sustainability and the ripple effects of such hikes on the industry's cost structure and, eventually, the consumer.


Battery Plants: The New Battleground

GM's concession to bring its battery plants under the union’s master agreement is touted as a landmark win for the UAW. Yet, it also hints at a protracted struggle as EV technology evolves and automakers grapple with the complexities of a changing labor landscape. The battle for union representation at these futuristic facilities is just a glimpse of the roadblocks ahead​.


Broadening Horizons or Stretching Thin?

The UAW’s aspirations to extend its influence beyond the Big Three and into the domain of smaller, non-union EV startups could be seen as an overstretch. While the union leadership hints at a larger playing field come 2028, the path is fraught with challenges, not least of which is the fast-evolving tech landscape that could outpace traditional labor structures.


Conclusion: A Drive with Many Turns

The UAW's recent forays into collective bargaining amid the EV transition reflect a bid to stay in the driver's seat.  Even before getting final ratification on their tentative agreements with the Big 3, the UAW is setting its sights on Tesla, with an eye towards other players like Rivian, Fisker, and Polestar.  UAW President Shawn Fain has also said it is committed to organizing workforces at other carmakers like BMW and Honda with a goal of making negotiations in 2028 between the union and the "Big Five or Big Six. Toyota, for one, seems to have taken immediate notice, announcing increased wages for its factory workers — all of them non-unionized — after the UAW strikes at General Motors, Ford, and Stellantis culminated in pay hikes for unionized employees.

 

Pro-union publication Labor Notes reported that raises at Toyota ranged from $2.94 per hour for production workers and $3.70 for skilled trades employees. This corresponds to top hourly rates of $34.80 for production and $43.20 for skilled trades.  Under the new Ford agreement, those rates are $35.70 for production and $42.65 for skilled trades. 

 

The road ahead is anything but straight. As the automotive industry accelerates towards a greener future, the union's ability to adapt to new realities will be put to the test. The agreements with major automakers are but a pit stop in a long and uncertain journey, where the endgame is as elusive as ever. Amid the drive towards innovation and efficiency, the UAW’s quest for relevance in a changing labor landscape is a narrative that’s still unfolding.

The Trucking Industry Takes A Turn: Joint Employers And Autonomous Vehicles, Oh My

by Kimberly Ricci


The NLRB’s joint employer shuffle will soon impact an array of industries. At least it’s a headache that shouldn’t affect the ailing auto manufacturers as heavily as some businesses, but further down the line, the trucking industry is facing this hurdle and more.

 

Let’s run down the current twin concerns for this industry that literally fuels our economy:

 

The board’s new joint employer final rule goes into effect on Dec. 26 and has prompted worries of increased trucking costs due to workers who contract with multiple carriers. Concerns are running high over the NLRB’s broad definition of “essential terms and conditions of employment” that an employer has the contractual ability to control. To qualify as a joint employer, companies only need to share one term, including the following: compensation, supervision, hiring, scheduling, and so on.

 

Are two carriers sharing even one of these terms? Yep, joint employers.

 

As a result, carriers will undoubtedly be diving headfirst into contract-review mode, and trucking contracts frequently overlap with federal health and safety standards, too. So, there’s a lot of potential for getting caught up in a joint employer mess. If a jointly liable carrier is dealing with unfair labor practice charges or a unionized workplace, that “joy” will spread. Joint employers could even be dragged into union negotiations despite keeping their own workplaces union-free. 

 

Cue those rising costs, which will be yet another reason why it’s important to nip union activity in the bud everywhere before it takes root. Whew.

 

Autonomous vehicles (AVs) are also causing a trucking tug-of-war:


  • California Gov. Gavin Newsom surprisingly vetoed a bipartisan bill that would have banned any AV truck over 10,000 pounds without a driver in the vehicle. The Teamsters were not pleased but did celebrate news of an investigation by the National Highway Traffic Safety Administration into the safety of GM’s Cruise robotaxi line. 

  • Around 600 GM Cruise cars – with no steering wheels or brake pedals – were in operation as part of an in-testing AV robotaxi line. These cars have been involved in multiple high-profile accidents that allegedly caused grievous injuries in San Francisco and Austin. California’s DMV has suspended the Cruise deployment and the permit for its driverless testing. 

  • The Teamsters sprung into action while lobbying U.S. regulators against granting a Cruise safety exemption. The union also helped orchestrate an LA protest calling for action on AV taxis. Union officers also testified before lawmakers about this “direct threat to” jobs.

 

This dilemma has plenty to do with overall AI anxiety in the workplace, but it’s useful to note how unions are capitalizing upon workers’ fears for their own ends. Do they really care about workers losing jobs or more about their own dues-paying headcount? 

 

It’s not hard to figure out the answer to that question, but it’s also fair to say that, in this case, the AI in question might not be the greatest messenger. Perhaps the Teamsters are in the right here, but then there’s that saying: broken clocks, occasionally true… you know the drill. That’s unfortunate, but if businesses want the world to warm up to AI, robotaxis could use a reboot before showtime.

The Joint-Employer Standard Shuffle: Which Businesses Are Most At Risk From The New Rule?

by Kimberly Ricci

It’s a rough road out there for employers. High-profile union contract negotiations and significant strike activity are adding fuel to economic headwinds, and the NLRB continues to make unionization an all-around easier process, including with their recent Cemex decision.

 

Now, the board has once again expanded the definition of “joint employer” to apply a broader meaning for labor relations purposes. This will also make it easier for unions to target franchises. As a result, an umbrella corporation that is found to be a joint employer must collectively bargain with a union that represents a franchise location. That’s not the only downside of the new standard taking effect on Dec. 26, so businesses will want to be prepared for what’s next.

 

What is next? Hold on tight.

 

Say goodbye to the 2020 hard-and-fast view of limiting joint-liability status to terms or conditions of employment where a business has “direct and immediate control.” The board’s new final rule (see also the fact sheet) holds that businesses can be considered joint employers if they co-determine or both have the contractual ability to control any essential job terms, i.e., compensating, supervising, hiring, firing, supervising, scheduling, and otherwise managing workers. 

 

A key qualifier, as well, is the right to control these terms, even if the employer never exercises that right.

 

Crucially, umbrella corporations will now face increased liability, and franchisors can be held responsible for a franchisee’s unfair labor practices. It’s no wonder how McDonald’s warned that this rule could collapse its entire franchise model.

 

The rule’s full effects will also reach further than franchises, including staffing firms and businesses that employ contract workers. An array of industries – food service, retail, manufacturing, construction, hospitality, transportation, tech, and so on – will be impacted. 

 

What can employers do? We’re sitting in gray territory ahead of potential challenges to the rule, but a few strategies could be useful:


  • Every business: Company A will want to use a fine-tooth comb to consider every outside business or agent that directly or indirectly has the right to control essential employment terms of Company A’s workers. If this seems like too much, you ain’t seen nothing yet…

  • Franchisors: Businesses must review franchise agreements for instances where reserved rights of control exist. Franchisors should also not attempt to control any of these areas of employment other than to recommend standards that are necessary to maintain brand reputation. Direction on these areas should only be discussed with managerial employees. None of these guarantees, however, that franchisors won’t still be held liable for franchisee actions.

 

U.S. lawmakers have vowed to overturn the rule (the effort is a bipartisan one) for its hostile approach to small business, although even if that effort passes both chambers of Congress, it will be overturned by Biden.

 

Yet all is not lost. The U.S. Chamber of Commerce is considering litigation and argued that “it defies common sense” how a business can be liable for actions in “workplaces they don't own or control.” As well the International Franchise Association called the rule “overreaching and unworkable.” 

 

In other words, expect businesses and trade organizations to challenge the rule, but do not expect a quick resolution.

AI Coach's Corner: SBWU Red Cup Day of Action Research

by Michael VanDervort

The Starbucks Workers Union has been conducting regular strike/protest actions at their unionized stores throughout 2023. According to SBWU, they have conducted two national days of action, with over 1,000 store actions. They claim to have effectively tripled the campaign’s footprint at Starbucks stores and engaged with over 10,000 Starbucks customers in 47 states.


Now they have announced another national day of action, the so-called #RedCupRebellion on November 16th, which is Red Cup Day – Starbucks’ biggest sales day of the year – to protest unfair labor practices, and are asking allies to stand alongside them in action on November 16.  In a new wrinkle, workers plan to go from the picket line at their own stores and conduct visibility events at union-free stores and are asking other activist organizations to join them.  The line-up of the groups who have agreed to participate is longer than what we have seen at past events.


The list of "allies" for the SBWU Red Cup Day can be seen in the image below, but include SEIU, UE, YDSA, and somewhat surprisingly, the strike-happy UAW, who probably feel like they are on a bit of a role these days.


To do a little research on these groups, we loaded the above image into ChatGPT and asked it to create a thumbnail profile for each group.


ChatGPT gave us a brief thumbnail of each of the organizations shown in the image. A second request yielded the URLs for each website :

  1. SEIU (Service Employees International Union): An organization representing nearly 2 million members in various professions such as healthcare, public services, and property services in North America. SEIU is committed to improving the lives of workers and their families.

  2. UAW (United Auto Workers): A labor union that represents workers in the United States and Canada. It was originally founded to represent auto workers but has since expanded to represent a variety of other industries.

  3. Starbucks Workers United: It seems to be a movement or group advocating for the rights and interests of Starbucks employees, possibly related to unionization efforts.

  4. March For Our Lives: Founded after the 2018 Stoneman Douglas High School shooting in Parkland, Florida, this youth-led movement advocates for gun control measures to prevent gun violence.

  5. YDSA (Young Democratic Socialists of America): The youth and student section of the Democratic Socialists of America. They organize in schools and communities to fight for the values and issues they believe in.

  6. Sunrise Movement: A youth movement advocating for political action on climate change. They are particularly known for their support of the Green New Deal.

  7. Debt Collective: A union for debtors that advocates for the cancellation of debts and challenges the way we finance and access basic necessities such as education and health care.

  8. Labor Network for Sustainability: The group is aimed at aiding unions and their allies in promoting a climate action agenda that is both ecologically sustainable and economically just.

  9. PLAN (Progressive Leadership Alliance of Nevada): An organization dedicated to social justice and progressive change in Nevada. They work on issues ranging from environmental justice to racial equality.

  10. Future Coalition: A national network of youth-led organizations and youth organizers working together to pursue and enact social change on various fronts.

This research took about 4 minutes to generate and figure out who the groups were by identifying them from their logo images.



Links Of The Week

by Michael VanDervort

Is the pendulum of power swinging towards US unions? 

Link


UAW Strike Gains Could Reverberate Far Beyond Autos 

Link


Historic win for cannabis workers 

Link


UAW President touts contract wins as turning point in labor fight

Link

About Labor Relations INK

Labor Relations INK is published weekly and is edited by Labor Relations Institute, Inc. Feel free to pass this newsletter on to anyone you think might enjoy it. New subscribers can sign up by visiting here.


If you use content from this newsletter please attribute it to Labor Relations Institute and include our website: http://www.LRIonline.com 


Contributing editors for this issue: Michael VanDervort and Kimberly Ricci 


You are receiving this email because you subscribed to receive our labor relations newsletters and updates. You can manage your email preferences by clicking the link at the bottom of any of our email communications.


About Labor Relations Institute

LRI exists to help our clients thrive and become extraordinary workplaces. We improve the lives of working people by strengthening relationships with their leaders and each other. For over 41 years LRI has led the labor and employee relations industry, driven by our core values and our proven process, the LRI Way.

 

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Trendspotting: When Unions Drag Company Logos Into The Muck

by Kimberly Ricci

Make no mistake, unions do not mind and probably actually enjoy hitting employers in the pocketbook, but when it comes to intellectual property, some companies are feeling the pain more than others. Such is the case for Trader Joe's, Medieval Times, and especially Starbucks


The latter has obviously accumulated the most union-related headaches in general, and the NLRB is itching to make an example out of the company. So, Starbucks certainly did not need another controversy on its hands, but these trends tend to hit the coffeehouse giant the hardest. Let’s dive in.


Trader Joe's recently sued independent union Trader Joe’s United on the grounds that union use of the company logo on unauthorized merchandise could cause customer “confusion.” The union has filed for a dismissal while labeling the lawsuit as retaliation for worker organizing.


Medieval Times is further along in the same process. A federal judge has scrapped a lawsuit from the dinner theater company and declared that the American Guild of Variety Artists’s use of the logo did not cause a “plausible likelihood” that customers would confuse the union’s actions as arriving with a company endorsement.


This is a particularly troublesome development with tangible results.

Starbucks is, unfortunately, experiencing the real brand damage that can occur when a union appropriates a company logo, and in turn, customers blame the company for an unsavory outcome. This has actually turned into quite the nightmare scenario concerning ongoing Middle East violence, a hot potato topic that prompts fierce arguments on both sides.


The company surely never asked to be drawn into a political debate about the Israeli-Palestinian conflict. Yet that has been the result of a now-deleted social media post – reading “Solidarity with Palestine!” next to a bulldozer mowing down an Israel-Gaza border fence – from SEIU affiliate Starbucks Workers United. When the post surfaced in early October, thousands of civilians had already been killed in Israel and Gaza during and after attacks by the terrorist group Hamas.


Over 1,000 complaints rapidly surfaced against the company after – as the union questionably claims – a rogue member published the post. As well, Jewish organizations called for a “widespread” U.S. boycott of Starbucks after interpreting the social media post as expressing “solidarity with Hamas.” In response, the company has "unequivocally condemn[ed] acts of terrorism, hate and violence." 


Starbucks and the union have since filed dueling lawsuits over whether the union damaged the company’s reputation via the social media post’s pro-Palestine stance.


Elsewhere, an SEIU Connecticut officer has resigned after the fallout from his own recent fiery speech that included, “Our enemies are not in Gaza; our enemies are the CEOs who are cutting our pay and benefits.” This prompted condemnation from across the political spectrum about the remarks, which were deemed “inappropriate” as well as “incredibly insensitive” and “sympathetic to terrorist acts.” 


A lingering question: Did a union member engineer that “oopsie” social media post? Regardless of the answer, damage can occur through union use of company logos, and courts are so far siding with unions.


A Curious Halloween Dilemma: Striking the Right Costume Balance

by Michael VanDervort

Ah, Halloween! A time when you can be anything you want, from the terrifying to the downright odd. But this year, Halloween has an unexpected twist for the members of SAG-AFTRA. With the ongoing strike, the usual dilemma of 'which costume to pick' has taken on a slightly more... political undertone. Forget about the usual spooky vs. sassy debate; now it's all about avoiding certain shows or characters. So, let's dive into this quirky predicament!


Firstly, let’s admit it, being told what not to wear? That's practically an invitation for cheeky rebels to don exactly those outfits, right? But SAG-AFTRA is, in its own unique way, attempting to guide its members down a Halloween path that won't stir the proverbial cauldron too much.


So, the union's suggestion? Go generic. Think ghosts, zombies, and spiders. In other words, the Halloween basics. It’s almost nostalgic, taking us back to our childhoods when a white sheet with two holes was the pinnacle of ghostly fashion. Perhaps it's a secret ploy to get everyone reminiscing about the simpler times.


And then there's the recommendation for animated TV show characters that aren't caught up in the strike. Space Ghost or Scooby-Doo, anyone? A delightful throwback, sure, but one can’t help but wonder if there’s a hint of irony there. After all, Scooby-Doo and the gang spent their time unmasking villains, quite fitting for the current climate, no?


It's amusing to think of the striking actors navigating the treacherous waters of costume parties. Picture this: an actor from a currently striking show running into someone dressed as their very character. Oh, the drama! The gasps! The potential for a Halloween-themed soap opera episode!


But all jests aside, this Halloween presents a unique challenge for SAG-AFTRA members. To don the costume of a striking show's character, or not? That is the question. And as they ponder, the rest of us can sit back, munch on our candy corn, and enjoy the entertaining spectacle that this Halloween season promises to offer.


Here’s to a Halloween filled with intrigue, playful jest, and of course, the occasional ghostly apparition (sheet optional). Cheers!

About Labor Relations INK

Labor Relations INK is published weekly and is edited by Labor Relations Institute, Inc. Feel free to pass this newsletter on to anyone you think might enjoy it. New subscribers can sign up by visiting here.


If you use content from this newsletter please attribute it to Labor Relations Institute and include our website: http://www.LRIonline.com 


Contributing editors for this issue: Michael VanDervort and Kimberly Ricci 


You are receiving this email because you subscribed to receive our labor relations newsletters and updates. You can manage your email preferences by clicking the link at the bottom of any of our email communications.


About Labor Relations Institute

LRI exists to help our clients thrive and become extraordinary workplaces. We improve the lives of working people by strengthening relationships with their leaders and each other. For over 41 years LRI has led the labor and employee relations industry, driven by our core values and our proven process, the LRI Way.

 

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