Subject: AI Jitters In The Workplace: Strategies To Encourage Workers To Embrace New Technology: LRI INK

October 12, 2023

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AI Jitters In The Workplace: Strategies To Encourage Workers To Embrace New Technology

Clearly, AI prompts mixed feelings in workplaces. Sure, the healthcare industry is embracing it to ease chronic understaffing, but that quality creates pushback elsewhere, which is – surprise! – attracting union attention. Tech workers are organizing with AI concerns in mind. The WGA maintained a 146-day strike largely over AI fears, and the Teamsters protested after CA Gov. Newsom vetoed a bill against self-driving trucks.


It’s also practically an American tradition for workers to feel apprehensive about new technology. After all, automation replaced some manufacturing jobs and is currently building burrito bowls. The rise of e-commerce shuttered many retail businesses, and now, no one wants to be replaced by a bot. So expect, as always, for unions to hone in on any perceived vulnerability. AI qualifies as one, but employers can halt this momentum.


That is to say: AI isn’t going away, and it can be harnessed by companies and workers alike. A few quick notes worth considering:

  • AI presents more than mere fear of the unknown. It also arguably prompts existential worries to a greater degree than automation’s ability to absorb physical tasks. That’s because AI can mimic “mental” tasks, which are inextricably tied to identity and self-worth. 

  • There’s no limit to what AI can attempt to do but can’t do everything. Experts doubt that AI can ever replicate human nuance or think abstractly. It cannot empathize or, ultimately, create original content, although it can reshuffle what already exists. And the need for human oversight of robots will always exist.

  • How can employers put workers at ease before a union moseys along and turns AI-fear into a reason to organize?

  • Companies can help workers realize that their jobs might actually become more fulfilling as AI takes over rote and tedious tasks and frees them up for more enjoyable work.

  • Employers can commit to upskilling and providing development avenues for existing workers. They can identify areas of expansion for workers who will see part of their job skills replaced by AI and teach them how to avoid redundancy. Employers can also reframe continuing education as part of a long-term workplace strategy.

  • Employers should be honest about existing and shifting metrics as a measure of worker success, both for retaining their jobs and seeing opportunities for advancement.

  • Transparency is always key. Keep the lines of communication open on changes involving AI. Remember, if companies won’t listen to their workers, then unions will.

The AI fear is definitely real, too. An APA study revealed that 4 out of 10 workers fret over being replaced by AI. Goldman Sachs predicted that at least 300 million jobs could be on the line, and Forrester reports that 45 million workers could lose jobs by 2030. OpenAI adds that 80% of workers will see daily tasks affected, and a Pew Research Center report shows that over 50% of Americans worry about AI’s potentially harmful effects.


Also important to note, we don’t know how Chat GPT will evolve or devolve. We don’t know how the government will fully regulate it and other AI tools. In other words, hang tight and be ready to adapt.


By adopting efforts to include solutions in your positive employee relations efforts, you can boost engagement and retention by clearly communicating technology plans to your employees early on, demonstrating that you have their concerns in mind. For suggestions on responding to technology changes as part of your positive employee relations efforts, download the slide deck below, which we presented at the recent CUE Conference in Phoenix. 


Helping Employees Adapt to Technology and Automation

Unintended Consequences Of Strikes: The Far-Reaching Effects Of The UAW And Hollywood Work Stoppages

When union members authorize a strike, they agree to put their wallets on the line, but that decision can filter down to infinite levels beyond those individuals and their employers. A walkout’s financial fallout spreads far and wide, and this type of collateral damage can presently be observed through the UAW and WGA/SAG-AFTRA strikes.


We have already discussed the UAW strike’s impacts on ground zero factories, auto suppliers, and non-union auto workers. We also dove into the recent WGA strike’s influence on the future of AI in other industries. Yet there are still other layers to be explored, which brings to mind a theatrical quote from UAW President Shawn Fain, who bragged: “We're not going to wreck the economy. The truth is we are going to wreck the billionaire economy.” Did he really think these words through?


Fain made no secret of his desire to hurt the so-called “big guys.” Yet on the way to his targets, he also hurled bowling balls at a countless number of “smaller guys,” who never signed up for the resulting financial damage.


Thus far, hits to the U.S. economy have totaled over $4 billion from the UAW strike and $6 billion from the Hollywood strikes. Locally, striking workers possess reduced spending power, and that burden trickles onto retailers, landlords, and more. That’s only the beginning.


Countless other industries feel the pain: With the UAW strike, the fallout obviously includes suppliers, dealers, and the like. Yet restaurants and retailers near auto plants also suffer from lack of business. Those same industries are also suffering due to show-business strikes, which are now straining caterers, hotel workers, dry cleaners, costume designers, lumber companies, construction workers, and more. 


Heck, even horse wranglers count as aggrieved parties of the Hollywood strikes. Yep, you read that correctly. Strike effects are stretching into Montana and Texas, where the wildly popular Yellowstone TV franchise spinoffs, including 1923 and 6666, halted various stages of production.


Delta Airlines is being hit from all ends: Due to the UAW and Hollywood strikes, the airline is suffering an especially “significant” downturn in revenue that is impacting multiple hubs, not only in Detroit and Los Angeles but also in Atlanta. The latter’s Hartsfield-Jackson airport ordinarily sees daily traffic related to TV shows and movies that film in Georgia for the state’s generous tax breaks. It’s a mini-Hollywood that links with other industries that are also experiencing a downturn in business.


That’s not all, folks: Inevitably, struck companies will have to pass higher labor costs down to consumers. Cars will become more expensive, and Netflix is already planning to raise subscription prices once the Hollywood strikes fully resolve to help absorb the impact of the WGA contract and whatever comes of the SAG/AFTRA strike. 


In other words, unions are causing a world of hurt to an endless stream of companies beyond intended targets. It's an especially raw deal for these third parties, who do not receive any benefits, only harm, from strikes.


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About Labor Relations Institute

LRI exists to help our clients thrive and become extraordinary workplaces. We improve the lives of working people by strengthening relationships with their leaders and each other. For over 41 years, LRI has led the labor and employee relations industry, driven by our core values and our proven process, the LRI Way.

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