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Thanksgiving and Cyber Monday sales roundup: Sales records, mobile and Amazon
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We’ve got highlights to share about online sales during Thanksgiving long weekend and Cyber Monday in the US. There were record sales overall, and records on several days including Thanksgiving Day and Black Friday.
We also note that Amazon again dominated online with 45.1% of online sales on Thanksgiving Day and 55% on Black Friday. This was the year that mobile moved from a simple research tool and price checker into a legitimate sales medium with 33% of sales happening on mobile devices.
There's much more in today’s posts and if you’re in retail and online sales be prepared for some surprises.
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Cyber Monday highlights: Record sales, mobile mattered, Amazon ruled
US Cyber Monday online sales hit record levels, up 16.8% to reach $6.6 billion just as predicted by Adobe Analytics. Compared with 2014, sales grew by $2.5 billion, showing just how critical Monday is on the Thanksgiving shopping menu. Here’s the important piece. Mobile accounted for 33% of sales with smartphones making up 24.1% of the mobile sales total. At $1.59 billion, smartphone sales were up 39.2% over last year – also a new record. Read more...
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Amazon ruled Thanksgiving Day with 55% of online sales; Walmart growing
No big surprise – Amazon simply ruled Thanksgiving shopping, accounting for 55% of online sales in the US on Black Friday and 45.1% on Thanksgiving Day. Hitwise reports the top 50 retailers handled more than 39.8 million online transactions with 13.0 million on Black Friday and 12.5 million sales on Thanksgiving Day. Amazon alone handled 7.14 million sales on Black Friday and 5.64 million sales on Thanksgiving Day. Read more…
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