Subject: Research: How online buyer paths lead to product sales

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Research: How online buyer paths lead to product sales
A new report from the Center for the Digital Future at USC Annenberg paints a valuable profile of the online shopper for the US payments industry. The massive survey of more than 2,000 consumers looked at every aspect of digital habits, online interests, purchasing, media preferences, social channels, online behaviors and even politics.

Our focus is on online consumer buying behavior, purchasing preferences, issues, concerns, and comparisons of buying online versus in store. It’s invaluable research for online marketers and payments professionals.

Recommended reading for online businesses and we think you're going too agree.
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