On a side note:
Sometimes people wonder - How do you create authenticity in your marketing?
This is such a great question because, people do seem to crate crave 'realness' and intuitively reject 'fakeness.'
One simple way to help people see that you are a real, authentic person is...
Talk about real things.
Sometimes, in marketing, we think we have to pretend to be someone else, or only talk about things we think people want to hear.
One thing I've learned in my 2 decade career of building residual income from home, and using 'marketing' to do it is...
You don't have to be anyone other than your best self.
You can find things, people, and ideas to talk about from your daily life, that others can also find value in.
Today's video is a good example of this I think.
I had a simple conversation with a friend, that we both seemed to find great value in.
Today I made a video about it.
It's real because it was something from real life.
It's also benefit driven, hopefully, because It was something, I, as an entrepreneur, have found great benefit in.
So that's the criteria, I think for finding things to talk about in your content.
Real
Benefit Driven (AKA- The people you're creating the content for, can also find value in the message.
Pretty simple.
Ok Friend, that's it for now.
Make today amazing,
Paul Hutchings
