Hey Friend!

A while back on X, I read something that struck me as both true and opposite to what most of my early mentors taught me about building freedom in a home-based business.

Before I share with you this shocking little piece of wisdom, I want to give you one more that can be a good pre-frame for what I'm about to tell you.

Once upon a time I had woken up early, around 5 AM, and I had a book open on my desk with a desk lamp illuminating the pages.

I was reading a book by Robert Kyosaki and stumbled into a line that made me pause.

Here's the line...

'One mark of an intelligient person is to be able to hold 2 true but contradictory pieces of information in the mind at the same time.'

That sentence really made me think, and as you continue to read you'll see exactly how it applies.

Okay back to the lesson I picked up from a random entrepreneur on X.

Here goes...

"Be easy to find, but hard to reach."

In my early days of building my business from home, and growing my residual income, I felt like I needed to be everything to everyone everywhere.

I was making phone calls, sending messages, answering voicemails, responding to emails, even doing three-way calls with my team way back when...

This was the way I had been shown, and guess what, it worked.

Later on in my journey I started to notice that people were joining, plugging into our systematized training and coaching, showing up to our live events, and even staying customers for long periods of time, without ever having to have a one-on-one conversation with me.

That was a fascinating thing to observe and I started to wonder if it was really true that I needed to be everywhere for everyone all the time in order to be successful in growing income.

As time went by, and more and more people started to learn about me and my story of going from living in a trailer to being able to retire in my 40s debt-free...

I started to get more and more messages and emails from people who wanted to talk to me and ask me for advice.

I was in the habit of trying to help every one of these people, and so I did the best that I could, but quickly found myself getting very burnt out, and not enjoying the freedom that I had worked so hard to create.

I asked myself a few more questions...

Are one-on-one conversations required for sales?

Obviously the answer is no. Online sales presentations, and Internet traffic like YouTube videos can be very automated.

Of course one-on-one conversations work well for helping to convert sales but they are not required.

How about training and coaching. Are one-on-one conversations required in order to train or coach someone to help them?

I will tell you from personal experience that many times over the years people would ask for advice in a one-on-one conversation, I would give it to them, and they would completely ignore the advice I gave to them.

On the other hand, I have seen many people buy our products, go through our training, show up to our live masterminds, and apply the advice to begin creating sales and earning an income online.

So the answer to that last question is also "no".

So here's the next logical question.

If one-on-one conversations are not required, and one-on-one conversations are not necessary to help people succeed, do I want to engage in these activities?

Here's that advice one more time as food for thought...

"Be easy to find but hard to reach."

Allow that line to percolate in your consciousness for a bit.

See how you might be able to utilize it in your marketing activities.

It's not a rule, and like I mentioned earlier, it can be true that you can make money being 'easy to reach', and it can also be true that you can make money 'being hard to reach'.

Really it's just a matter of personal preference.

Your mind will likely feed you ideas that resonate with your intention in this area.

One more thought for consideration...

One of the first principles you'll learn in an economics class is the law of supply and demand.

This simply says that the more scarce an in demand resource is, the more valuable it is to the marketplace.

If you are easy to find with your content, and people can learn from you via your digital presence, you can be helping people while you are doing other things.

There is no limit to the number of people you can help in this way.

When it comes to your personal time however, if you are more hard to reach, your perceived value will typically rise.

This can only strengthen your ability to attract the right customers and business partners to you.

Anyway Friend, I just wanted to share this as food for thought.

The longer I'm in the home-based business space, the more I find myself wanting to leverage my time in the best ways.

I really do enjoy talking to people, and that activity served me extremely well in the beginning days, but I sure would not want to look forward to a future filled with eight hour per day prospecting activities and three-way calls.

Whatever you're doing it's important to have an exit strategy at some point, especially if you are not enjoying it.

"Be easy to find but hard to reach."

If you think about some of the world's most wealthy and influential people, odds are you'll see that they are following this principle to a T.

Hope you make it an awesome and amazing day.

Paul