Happy Saturday Friend,

One of the most common and almost irresisitble temptations in building a business from home, is to say ANYTHING, and EVERYTHING to entice someone to join.

Enthusiasm is excitement for something that's real, and hype is excitement for something that's not real.

Stephen Covey said in his book the seven habits of highly effective people, “you can’t pick up one end of the stick without picking up the other.”

Getting drunk on hype may be fun and exciting while the parties raging,

But when the brain beer wears off, it’s possible to find the other end of the stick beating you in the head.

“Sell the sizzle not the steak”, they say, conveniently ignoring the fact, that sizzle has a shelf life,

…and the steak is what the customer will be left with after the sizzle is gone.

Just looking for a fast sale?

Fine, hype seems to work great for that.

But if you’re interested in building a long-term reputation and business?

Consider this,

Billionaire Richard Branson said, “in life and business, the same people tend to keep popping up again and again, and so it’s in your own best interest to treat them well.”

Exaggerating or distorting the truth in order to make a sale, is not only a form of dishonesty,

… it’s also, according to Jim Rohn, a form of theft because in “dressing” up the truth to make it serve your purposes, you’ve literally stolen someone else’s sense of reality.

Those who are paying attention, typically don’t appreciate being lied to or stolen from.

Thankfully, life can be forgiving and the hangovers do wear off.

They’ll just keep coming back until we learn the lesson.

Hope this message has added value to your life and business today Friend.

Thanks so much for reading.

Hope you have a great weekend.

Paul Hutchings