Hey Friend,

If you’re building a business online, it’s important to understand how the internet works to some degree, wouldn’t you agree? 

Yesterday I learned something, that seems to be, pretty big to me. 

First, a bit of context. 

When I started marketing online, I could write a blog post in the right way, and often, it would show up on the first page of Google for the search term I was targeting. 

And even if it didn’t show up on the first page, I could search for it in a certain way and I could find it. 

Recently I started to notice that 

A) My new posts were not showing up on the first page of Google (which could be explained away with the highly competitive SEO landscape), but more strange was 

B) I couldn’t find my post ANYWHERE regardless of how I searched for it, even though it was fully published online. 

This fact, in combination with the increasing rate at which I found myself using A.I. to find answers instead of Googling for them, caused me to start to think that blogging for leads & traffic was a dying and soon to be dead strategy. 

I made a note to myself that blogging would still be a good strategy for following up with my email subscribers and providing value, but dead, dead, DEAD for traffic and leads. 

Yesterday I learned something BIG, that explains everything I mentioned above and may provide an interesting twist to any business owners ongoing marketing strategy.

Click here to learn more about The Betrayal, and what you can do about it, as a home business entrepreneur / marketer.

All the best,

Paul Hutchings