Hey Friend,
Hope you had an amazing weekend! I was traveling with my family over the last few days and it was a nice break from the day to day. Glad to be back home though, for sure.
Anyway, you've probably seen all the craze everywhere online about artificial intelligience. I've been interested in this space for probably 10-15 years, and up until recently, it was mostly futurists talking about what might happen in the future.
Lately though, we are seeing rapid deployment, and improvements on A.I. that is getting into the hands of every day people, and blowing their minds.
This is both a bit scary, and exciting, at the same time.
Anyway, as a marketer, I think it's important that we pay attention to what's going on in this space, so we can use this new technology in smart ways to serve our audiences and grow our businesses.
There is SOOOO Much though, and it's easy to get lost in the hype, and what seems to be a never ending stream of cool, and fun new shiny objects. This can be entertaining, but, I think it's good to remember to seperate the wheat from the chaff, and always be looking for those things that will actually move the needle for us, in things we do on a daily basis.
One of the most obvious use cases, for anyone in marketing, creating content, writing emails, etc. is to use Generative A.I. to help with content creation.
The trick though, seems to be to use it, without losing yourself in it.
Your voice, your style, your story's, your vision, your emotion, etc.. are things that connect people with you.
A.I. can't replace those.
What it can do, however, is create content and organize information like a legit all knowing alien with super powers from another planet.
Some obvious ways to use A.I. for our benefit here, would be to deploy these superpowers for...
Research
Content Outlines
Emails
Video outlines
Social media posts
etc.
If you can use your brain, to direct A.I. in unique and interesting ways, it can be a HUGE time saving assistant in putting something together you can start with, to then edit with your uniqueness, thus making the content YOU, with A.I. as your assistant.
One way to utilize A.I. in an interesting way, is to ask it to write some content 'as if' it were someone famous.
For example, last week I asked it to write a post about the top 7 affiliate marketing strategies Steve Jobs would implement, and use known philosophies and strategies from his life.
A.I. pumped out a pretty good article and gave me something to start with, that I then edited, to add in my voice and unique insights.
I even used A.I. to come up with a non copywrited image for my post using Midjourney.
(Here's the image & post so you can judge for yourself)
