Subject: I love these people Friend...❤️

Happy Saturday Friend!


If you were following me last month, you may have seen that I did a road trip all the way to Charlotte, North Carolina for an event we were putting on called "HBA Freedom Fest."


I drove 40 hours there and 40 hours back.


One might wonder, "Was it worth it?"


One thing we always do after our events is ask each attendee, on camera, what their experience was like.


These are not coached, or prompted and there are no scripts.


That's because we want them to be 100% real, honest and authentic.


My friend and business partner, Amy Starr Allen, dedicates her time & talent, to sort and sift through all of the raw footage we collect, so she can create a highlight reel.


Yesterday, Amy finished, and sent us her masterpiece.


You can watch it here, if you want.

I think this video is worth watching because it's a GREAT example of what a real testimonial marketing piece looks like.


(This is important because in today's day and age, so much of what we see is scripted and fake. People are good at spotting this stuff and if you want to be able to cut through the noise. Real content like this video can help).


Also, if you've been thinking about joining me and us in The HBA, this video gives you a perfect taste of the "Vibe of our tribe."


One thing that's super important to me and our community is attracting the right people.


We don't just want everyone to join.


I think this video can be a great filter for us and even if what we have is not for you, the IDEA if using a filter in your marketing communication is a good one.


Thanks for reading and being on my email list Friend


In love & gratitude,


Paul Hutchings

PS: If you watch the video, and like what you see, hear and feel - you can learn more about the business that powers our community here.


Or, if you're more interested in the product side of things, this would be a great place to start.