Hey Friend!
Last week I got a question from a subscriber named Ali, who was wondering how it was possible to get 23,000 clicks to a website and not have any sales.
Being the co-owner of an online marketing company has been enlightening to me in many ways.
Over the last seven years, I've seen Ali's question come in many times, from various people and thankfully, I have the most likely answer to this question.
The #1 reason this happens is due to bad traffic. There are many places who sell hits to pages that are fake and fake visitors can not buy products.
Unfortunately, this is WAY more common than most people realize and you have to be very careful about where you get your traffic.
For the most part, this is why I generally do not recommend buying traffic from 3rd party sources, and instead, recommend you learn to generate REAL traffic following the training in our products.
I have some crazy stories around this topic.
When people start an online marketing business they quickly realize that they need people to their websites in order to make sales.
Of course this makes them begin to look for ways that they can find people to bring to their websites.
"I wonder if I could just pay someone to send visitors to my website?"
Of course I've asked this question myself because the idea of pushing a button or swiping a credit card to get traffic to my pages is a very enticing one.
It would make it so I wouldn't have to learn how to write, create videos, or speak and deliver value while inviting people to come and visit my website.
Of course there are many unethical opportunists in the world who realize there are huge throngs of people having these thoughts so they set up "Traffic businesses" to take advantage of these unsuspecting entrepreneurs.
There was a point in our company history where one of our affiliates had built a system that was recommending one of these done for you traffic sources.
Leads and even sales were coming in.
It was easy and exciting until we noticed something strange happening.
Time and time again we would notice that the same customer was buying our products multiple times.
We racked our brains trying to figure out why someone would be buying the same product over and over again.
Of course there is the rare case where this can happen by accident, but this was happening over a wide range of customers.
We decided to dig in to see if we could figure out what was going on.
What we learned was shocking.
This traffic vendor was using fake customer accounts to periodically buy products through the links of the people who were buying traffic from them.
The reason they were doing this is to create the belief that the traffic was good and producing buyers.
If someone is selling bad traffic and no one ever gets any sales, word will travel fast.
So they'd figured out a way to sell bad traffic and create the perception in the marketplace that the traffic was "Converting".
Shady right?
Yes it is and it's a sad commentary on certain segments of civilization.
Of course we immediately put a stop to the recomendation of this traffic source in our community.
Some time went by and people started asking about another traffic source they'd found.
Surprise, surprise - we learned this other traffic source was doing the exact same thing.
Here's the big lesson from these and other experiences combined with decades of online marketing experience that both my partner and I have.
Buying traffic is very lucrative… for the people who sell it.
Read that again Friend.
It's not usually lucrative for the people who buy traffic.
In most cases where pushbutton traffic is sold, the customers are the losers and the sellers are the winners.
This is why I don't recommend purchasing "pushbutton traffic" and personally I'm not interested at all in many of these operations. Especially since I've seen so many of them come and go over the years, leaving people sad and in a deeper state of poverty.
Quick Clarification: I'm not talking about "Paid Traffic" from reputable sources.
This would include places like a Google, Facebook, YouTube, Bing, X.com, etc.
Paid traffic from these sources is reputable because at least you know your ads are being shown to real people.
Problem is these are not 'pushbutton.'
You have to comply with their rules, you have to have real products, and you have to have some advertising & marketing skill.
Obviously this is why the pushbutton scams are so attractive.
My Advice would be to...
Avoid 'Push button' traffic vendors altogether.
Embrace 'The Long Cut' mentality, and be willing to put in the work and the time it takes to develop the skills required to market your business effectively.
Thanks Ali for the question and thank you Friend, for reading this email.
I hope it has saved you some unnecessary waste of both time and money.
All the best,
Paul
