Unless you tell me otherwise...
Hi Friend. This week I did some checking with my email analytics. According to what it shows, you have lost interest in the topic of how to start and run a successful drone operation inside a corporation or civilian government department.
(That's right, I can tell if you open my emails or click the links in them. Hopefully this isn't a shock to you -- this is what comes with all of the emails you receive from someone using a list service. When you see instructions and links at the bottom like "unsubscribe" or "manage your preferences" you should know it has that capability.)
Anyway, If I'm wrong about your lack of interest, we need to fix that right away. You can either reply to me by this Sunday at 12pm or take a look at this presentation that I sent you a few weeks ago:
The 4 Biggest Mistakes Companies Are Making With Their Internal Drone Programs
That link takes you to a file on dropbox. If you can't access dropbox from this email address, please reply to let me know. You can forward this email to another address of yours that CAN access dropbox. But I won't know you did that, so I'll still have to assume you don't care about this topic. So a reply from you would be the best sure-fire way to make sure we stay in touch.
Here's why it matters. For people who have confirmed that they are interested in this topic, I am feeding them more information, news, resources, or lessons on a regular basis. So far this year it has been at a weekly pace. I intend to keep that pace going until further notice.
Next week I'm going to send everyone an innovative 1-page business plan tool. You'll see from my presentation that the first biggest mistake is the lack of a clear reason WHY a company even needs to use drones. They don't have a clear and solid business case! No measurable goals. No projected ROI. No cost/benefit analysis. Not enough conscious thought about who all the stakeholders are that will need to provide BUY-IN and APPROVAL (or at least some influencing) to make the effort successful.
Having a drone enthusiast in a company who loves drones and knows how to fly them, and somehow got approval from a manager to buy a drone for company use... that is NOT a valid reason. Not for a business or agency that needs to take this seriously. Sorry.
It is a HUGE mistake. The 1-page business plan tool I'm going to send to some people next week is a very elegant and effective tool to avoid this mistake.
But I want to give you fair notice that I have moved you into a "drone holding pattern" condition. I do greatly appreciate your interest that motivated you to learn about commercial drones from me at one point. I realize conditions and situations change. I don't want to waste your time or mine (or your email inbox) sending emails that don't get read.
I will hold onto your email in case there is something unusually important and special about drones I think is worth telling you about. But unless you tell me otherwise by the end of this weekend, I'll stop sending you emails about using drones for business on a regular basis.
My best wishes for all that you do, with or without drones!
Brett Hoffstadt, PMP
brett@creative-forces.net
210-753-0843 (US PDT)
|
|
|
