APR 26 | MAY 3 | MAY 17
Join a two-part webinar + in-person follow-up session.
Google Analytics is one of the most valuable tools you can use to measure your impact on your community - and it's now changing: GA4 is now in place. GA4 provides valuable insights into how a website is performing and how the audience is engaging with the content. By using Google Analytics, you can gather data on important metrics such as website traffic, page views, bounce rates, and conversion rates.
This two-part series will help you understand the basics of Google Analytics, and how to interpret the data reports to improve user engagement and potentially increase conversions.
Designed to help you understand the basics of Google Analytics and how to use it to track website performance:
- Understanding the purpose of Google Analytics and the new Google Analytics 4 (GA4)
- Understanding the different types of data that Google Analytics tracks
- Overview of the various reports
- Identifying the key metrics that matter most to nonprofits (website traffic, engagement, conversion rates)
By the end of this session, attendees will have a basic understanding of how Google Analytics works.
Building on the foundational knowledge gained in Part 1, this webinar will delve deeper into the capabilities of Google Analytics and how to interpret its reports:
- Understanding the new Google Analytics (GA4) and its enhanced tracking capabilities
- How to use and interpret the various reports and dashboards
- Understanding how the analytics can be used to measure the effectiveness of your website
By the end of this session, attendees will have a deeper understanding of Google Analytics and how to use its reports to optimize website content and user experience.
MAY 17: In-person network and Q & A session.
