Subject: On Campus July 2020 Issue: Safe Reopening, New Programmes, and More!

ON CAMPUS July 2020 Issue
Creative Campus Public Holiday Closure
We will be closed on the following public holidays:
  • Friday 10 July for Polling Day -- classes resume on Saturday 11 July 2020
  • Friday 31 July for Hari Raya Haji -- classes resume on Saturday 1 August 2020
Should you contact us during public holidays and/or on Sundays, we will get back to you on the next working day.
Campus News

Phase 2: Safe Reopening
22 June marks the return of the Creative Campus team to our physical site and the resumption of in-person classes. However, your child's safety remains our priority. Hence, all students are given the flexibility to attend classes online or in-personFor more information, click here.

Appointments for Front Desk Services
To safeguard our students and manage the number of daily visitors, all front desk services at the premises will only be carried out with prior appointment during operating hours. Hence, we no longer entertain walk-in enquiriesHowever, we remain fully committed in assisting you via our mainline, email and/or WhatsApp messaging services. 

Operating hours at our front desk 
  • Mon to Fri - 10am to 5.30pm
  • Sat - 9am to 4.30pm
Are you PSLE-Ready?
Conducted by our director, Acing PSLE English (commencing July) and PSLE Treasure Chest (September) are two short-term intensive classes that will give your child the added boost for the upcoming examinations. Visit our website for more details.
Class Schedule and Promotions
In-person classes continue at Creative Campus under strict safe distancing measures. 
Please refer to our updated class schedule.
For a list of our ongoing promotions, click here.

English Enrichment
Irregular Plurals
The English language is notorious among language learners for its irregularity. Even native English speakers struggle with the quirks of English grammar. You may have come across a poem, presumably written by a native speaker, that begins with these two stanzas:

"We'll begin with box, and the plural is boxes;
But the plural of ox should be oxen, not oxes.
Then one fowl is goose, but two are called geese,
Yet the plural of moose should never be meese."

Why exactly is English so irregular? A lot of it has to do with the colourful history of the language.

Oxen or Oxes?
Children learn from an early age that to pluralise a noun in English, they typically add an '-(e)s' to the back of the word. This is exemplified in the poem above, which raises the example of "box" to "boxes".

However, this 'rule' does not apply to a large number of words. Take 'oxen', the plural of 'ox', for example. Perhaps you might also think of 'children', the plural of 'child'. Both of these words have the irregular '-en' ending.

Before England was conquered by the Norman army in 1066, the language spoken at that time -- Old English -- had a different set of plurals. In fact, a noun's plural ending was not fixed but rather dependent on the position it had in a sentence, as well as whether it was a 'strong' or 'weak' noun. '-an' was the designated ending for weak nouns.

Modern English thankfully has not retained this system of plurality, but nouns that take the '-en' (an evolution of '-an') remind us of this part of English's history.

If Geese, why not Meese?
The Old English system of deciding what form a noun's plural took was partially dependent on whether it was 'strong' or 'weak'. 'Ox' was a weak noun. "Goose" (spelt "gōs" in Old English) was... you guessed it, a strong noun.

Unlike weak nouns, strong nouns changed the sound of their vowels when pluralised. This is why we have pairs like goose~geese,  and foot~feet today.

So why is the plural of 'moose' not 'meese'?  That is because 'moose' did not come from Old English, but was instead a much later borrowing from Algonquian languages. Thus, the modern method of pluralisation -- adding the '-s' -- was used instead.

Test Yourself
From their pattern of pluralisation, guess whether the following words were strong or weak nouns in Old English:

Q1. man
Q2. tooth 
Q3. brother
Q4. mouse

Answers
A1. strong (man~men)
A2. strong (tooth~teeth)
A3. weak (the early modern English plural of 'brother' was 'brethren')
A4. strong (mouse~mice)
Critical Thinking
Thank You, Internet
Can you imagine a world without technology? Recently, technology has been indispensable in the world's collective battle with the COVID pandemic. Not only is medical technology critical in such times, the internet has been key in connecting global citizens.

From aiding businesses to making our daily lives easier, the internet has been useful in one way or another.

Increased Demand for All Things Online
The internet allows consumers to order goods and services with the click of a mouse. It comes as no surprise that Singapore residents' demand for delivery services has been on a sharp rise since even before the Circuit Breaker was announced. 

For instance, food delivery businesses such as Deliveroo, GrabFood and FoodPanda reported increases in customer orders of up to 20% as early as in February. This number has only increased post-Circuit Breaker, as Grab announced a whopping 60% increase in orders compared to end-2019.

Similarly, online purchases of indoor sports equipment rose dramatically during the Circuit Breaker period. Sporting goods retailer Decathlon noted a 70% increase in sales of indoor sports equipment like yoga mats. This is perhaps to be expected as residents try to keep fit within the safety and comfort of their own homes.

As a result of customers' heightened demand for online goods, businesses have had to keep up. Even retailers who typically only operate brick-and-mortar storefronts, like wet market stalls, have dipped their toes into online retail. Social media pages such as Hawkers United bridged the gap between hungry consumers and business starved stall vendors during the Circuit Breaker period.

Entertainment, Art, and Skills
The benefits of the internet in the COVID age extends far beyond material goods, however.

For one, being cooped up at home with no form of entertainment might be unbearable for some. Thankfully, the internet is a constant source of freely available entertainment, such as films, books, musicals, recipes [PS: flour and yeast were hard to come by in May!] and assorted media.

The arts and culture has also been made more available, what with museums opening virtual tours.

If you are a practical-minded person, you might be enticed by the sheer number of skills-upgrading courses that have been opened up for free to the general public.

No matter what the case may be, it is clear that our stay-at-home experience would have been a much less vibrant and tolerable one without the internet. Moving forward, let's continue to use the internet productively to enhance our lives.

Something to Consider…

Are there other advantages to the internet in the COVID age? What about  disadvantages?
    • Advantages: Allows us to stay in touch with friends, family, co-workers
    • Disadvantages: Increased screen time, "Zoom fatigue", the growing significance of the digital divide when it comes to WFH and HBL
Have you checked out our ebooks?

Two of them are FREE! Useful for all students from Primary 3 and up, these ebooks are essential building blocks for your child to have a better grasp on the English Language.

Free Brain Booster eBook Download
Download our eBook Brain Booster for revision now.
Visit the Shop Page on our Website to get your free copy!

Click here to find out more on our website.

Until the next time,
The Creative Campus Team
For more interesting articles you can use as discussion tools, do like our Facebook Page where we share them weekly.

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