How many of your people wake up, jump out of bed and say to themselves, “I cannot wait to go market technology today”? Likely not many, yet every member of your team is marketing your organization every day. Each conversation leaves an impression.

In a recent virtual roundtable conversation, Giant Eagle EVP/CIO Kirk Ball, Teledoc Health Chief Innovation Officer Claus T. Jensen, Pearson CIO Marykay Wells, and Anna Reuhl, Senior Director Enterprise Architecture, Performance Materials & Coatings IT at Dow, discussed some of the strategies they’re using to market their organization’s value, how they use storytelling to connect with their audiences, and how they’re developing a marketing mindset and skillset across their teams.